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Third Party Partnerships

UNIVERSITY OF EAST ANGLIA

This public procurement record has 1 release in its history.

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28 Sep 2026 at 12:59

UK7 - Contract Details Notice
Summary of the contracting process

The University of East Anglia (UEA) bought digital advertising and student-recruitment marketing services from Hybrid News Limited. The package covered an enhanced institution profile, enquiry bundles through Whatuni and CUG, CUG email marketing, undergraduate display retargeting impressions, a postgraduate student enquiry bundle and postgraduate display retargeting impressions. The services support UEA’s promotion to prospective undergraduate and postgraduate students and the generation of course enquiries. The work was delivered for UEA in Norwich, England. The advertised service categories include advertising and direct marketing.

This procurement is complete and was awarded to Hybrid News Limited. UEA used a direct award below the applicable threshold, without competition, for a single lot. The contract was signed on 16 September 2026 and runs from 17 September 2026 to 31 July 2027. Its gross value is £176,243. The award is active, as is the contract. The process records no evaluation or award criteria, so the basis for selecting the supplier is not stated. The contract covers the full set of student-recruitment marketing services described above; there are no separate supplier or lot awards to distinguish.

This award demonstrates demand from UEA for a joined-up student-recruitment marketing package combining institutional profiles, enquiry generation, email marketing and display retargeting across undergraduate and postgraduate audiences. Suppliers seeking to compete for a comparable requirement should be able to deliver or coordinate these channels, including access to relevant student-facing platforms and the ability to target prospective students. Credibility will depend on showing that campaigns can support both awareness and course enquiries across different study levels, and that the supplier can manage a bundled service for a university rather than a single advertising placement. Hybrid News Limited, an SME, was selected through a direct award without competition, so the award itself does not demonstrate a competitive evaluation or identify formal qualification requirements.

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Notice Information

Notice Title

Third Party Partnerships

Notice Description

Enhanced institution profile Whatuni enquiry bundle CUG bundle CUG emails UG display retargeting impressions PGS enquiry bundle PG display retargeting impressions

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-077b83
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/091417-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£176,243 £100K-£500K

Notice Dates

Publication Date
28 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
17 Sep 2026 - 31 Jul 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EAST ANGLIA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR4 7TJ
Postcode Area
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH51 Norwich and East Norfolk
Delivery Location
Not specified
Local Authority
Norwich
Electoral Ward
University
Westminster Constituency
Norwich South

Supplier Information

Number of Suppliers
1
Supplier Name

Hybrid News Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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