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Social Media Management Platform.

Sandwell Metropolitan Borough Council

This public procurement record has 1 release in its history.

Tender

02 Oct 2026 at 06:13

UK4 - Tender Notice
Summary of the contracting process

Sandwell Metropolitan Borough Council is buying a social media management platform for its Communications team. The platform is intended to track audience interests and trending topics, monitor reputational issues, and support planning of communications content and campaigns. It must provide reporting and analytics across social channels, help measure campaign impact and test messaging, and support data-led decisions, including identifying opportunities to generate council revenue. The council also intends to use social media data alongside other customer service channels to build a broader picture of customer feedback and satisfaction. This is a software and digital analytics requirement, classified as goods. The buyer is Sandwell Metropolitan Borough Council, based in Oldbury; the procurement data does not identify a separate delivery site.

The council invited offers through a below-threshold open competition. The enquiry deadline was 8 October 2026 at 17:00, and the stated bid deadline was 12 October 2026 at 15:00. The description also gives a closing date of 13 October 2026 at 15:00, so suppliers should verify which deadline applies. The single lot has a contract period from 8 November 2026 to 7 November 2030. The estimated value is £50,000 excluding VAT and £60,000 including VAT; the lot entry gives the same amounts but labels the currency as AED, conflicting with the tender-level GBP value. Bids are assessed on price (60%) and quality (40%).

This requirement suits suppliers able to provide a social media management platform with social listening, trend monitoring, cross-channel analytics and campaign measurement. Relevant capability includes identifying reputational risks, supporting communications planning, testing messages with audiences, and turning engagement data into useful reporting and strategic insight. The council’s longer-term aim to connect social media data with customer-service channels also makes integration and the ability to support a joined-up view of customer feedback commercially relevant. Suppliers should be able to show that their platform can support a public-sector communications team’s varied needs, from reputation management and recruitment communications to customer experience and revenue insight. The evaluation gives greater weight to price than quality, so bidders need a credible offer across both dimensions. No particular accreditation or minimum supplier experience is stated in the procurement information.

How relevant is this notice?

Notice Information

Notice Title

Social Media Management Platform.

Notice Description

TITLE Social Media Management Platform Ref SMBC 26061 The Communications team began using a social media management tool in 2024 as part of broader changes to the way the team works. A social media management tool enables the council to: * Understand what audiences and topics involving the council are trending on social media platforms * Listen proactively to understand reputational issues and risks, and then go on to strategically plan content and campaigns to ensure the council's communications function supports the delivery of the council's strategic objectives and helps boost reputation to aid with recruitment of staff and improved customer experience * Utilise marketing reports and analytics functions that are not available on native platforms to understand engagement across all channels * Measure the impact of campaigns and test messaging to understand what resonates with citizens across each channel * Regularly analyse data to make informed strategic decisions and identify opportunities to drive revenue for the council In the long term, as a part of the council's customer journey planning, a social media management tool will allow for social media data to sit alongside other customer service channels to join up data and provide a holistic view of customer feedback and satisfaction levels. This will support the council's corporate priorities linked to the Customer Journey programme. Can you also register on FTS which is a government website we use for all procurements over the value of PS30,000. this give you the opportunity to see opportunities throughout the country also this will in turn help us to award on the website as per Procurement Act 2023. supplier link- https://supplierregistration.cabinetoffice.gov.uk/organisation/register. The Council will be using the In-tend e-Tendering System for this Procurement exercise, please visit https://in-tendhost.co.uk/sandwellmbc to access the Sandwell MBC In-tend Supplier Portal. From here you will be able to register your company, express an interest in the opportunity, and gain immediate access to Quotation or other related documents. To submit a quotation you will be required to "Opt In". For a Step by Step user guide to the Sandwell MBC In-tend Supplier Portal please click on the 'Guidance for Suppliers' section of the website. All procurement responses must be carried out via the Sandwell MBC In-tend Supplier Portal. If you require further assistance in respect of the system please contact the In-tend support team on 0844 272 8810. Closing date: 13th October 2026 at 15:00hrs

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-077f1f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/093069-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

30 - Office and computing machinery, equipment and supplies except furniture and software packages

32 - Radio, television, communication, telecommunication and related equipment

CPV Codes

30233000 - Media storage and reader devices

32412100 - Telecommunications network

32417000 - Multimedia networks

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
£50,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 Oct 2026Today
Submission Deadline
12 Oct 20262 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
8 Nov 2026 - 7 Nov 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Sandwell Metropolitan Borough Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
OLDBURY
Postcode
B69 3DE
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG37 Sandwell
Delivery Location
Not specified
Local Authority
Sandwell
Electoral Ward
Oldbury
Westminster Constituency
West Bromwich

Further Information

Notice Documents

  • https://www.find-tender.service.gov.uk/Notice/093069-2026
    2nd October 2026 - Tender notice on Find a Tender
  • https://supplier.in-tend.co.uk/sandwellmbc/home
    The Communications team began using a social media management tool in 2024 as part of broader changes to the way the team works. A social media management tool enables the council to: * Understand what audiences and topics involving the council are trending on social media platforms * Listen proactively to understand reputational issues and risks, and then go on to strategically plan content and campaigns to ensure the council's communications function supports the delivery of the council's strategic objectives and helps boost reputation to aid with recruitment of staff and improved customer experience * Utilise marketing reports and analytics functions that are not available on native platforms to understand engagement across all channels * Measure the impact of campaigns and test messaging to understand what resonates with citizens across each channel * Regularly analyse data to make informed strategic decisions and identify opportunities to drive revenue for the council

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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