Social Media Management Platform.
Description: TITLE Social Media Management Platform Ref SMBC 26061 The Communications team began using a social media management tool in 2024 as part of broader changes to the way the team works. A social media management tool enables the council to: * Understand what audiences and topics involving the council are trending on social media platforms * Listen proactively to understand reputational issues and risks, and then go on to strategically plan content and campaigns to ensure the council's communications function supports the delivery of the council's strategic objectives and helps boost reputation to aid with recruitment of staff and improved customer experience * Utilise marketing reports and analytics functions that are not available on native platforms to understand engagement across all channels * Measure the impact of campaigns (read more...)
Summary: Sandwell Metropolitan Borough Council is seeking a social media management platform for its Communications team. The software is intended to track audience interests and trending topics, monitor reputational issues, and support planning of communications content and campaigns. It must provide cross-channel marketing reports and analytics beyond those available on social platforms themselves, and help the team measure campaign impact and test messaging with residents. The council also expects the tool to support data-led decisions and identify opportunities to increase revenue. Longer term, it is intended to bring social media data together with other customer-service channels, giving a fuller view of feedback and satisfaction as part of the council’s customer journey work. Delivery is for Sandwell Metropolitan Borough Council.