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Ffilmiau seiclo/Cycling hero films

Llywodraeth Cymru / Welsh Government

This public procurement record has 2 releases in its history.

Award

06 Oct 2026 at 16:55

UK7 - Contract Details Notice
Award

06 Oct 2026 at 16:43

UK6 - Contract Award Notice
Summary of the contracting process

Welsh Government commissioned video production for two Cymru Wales brand marketing requirements: a “Destination first” hero film with associated assets, and a cycling hero film with associated assets. The campaign creative and draft scripts were supplied, with the production team expected to set out the visual direction and creative production approach. The work falls within motion picture and video production services. Delivery is in Wales. The purchase is a two-part content assignment focused on destination and cycling promotion, rather than a general marketing services brief.

The procurement is complete and awarded following a competitive mini-competition under the Cymru Wales brand marketing framework. The award was made on 9 September 2026 to Storm and Shelter and Atebol, jointly, for £300,000 excluding VAT (£360,000 including VAT). The contract was signed on 8 September 2026 and runs from 9 September to 9 November 2026. It was arranged as one lot. The brief provided campaign creative and draft scripts and asked for a proposed visual direction and creative production approach. The published outcome records the suppliers and contract value but does not allocate separate values between them.

This award demonstrates Welsh Government demand for substantial, campaign-led film production covering both destination promotion and cycling, with associated creative assets. Suppliers competing for similar work will need to show they can translate supplied creative and draft scripts into a strong visual treatment and deliver a coordinated production approach across more than one content requirement. The joint award to two Cardiff-based SMEs shows that smaller creative businesses can succeed together on this scale of assignment. Relevant experience in branded video production, creative direction and producing associated campaign assets would be important evidence of capability. The buyer used a competitive call-off from its Cymru Wales marketing framework, so suppliers would also need a route to participate through that framework when comparable requirements arise.

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Notice Information

Notice Title

Ffilmiau seiclo/Cycling hero films

Notice Description

Mini-competition issued under the Cymru Wales brand marketing Lot 2 Framework agreement (C100/2026/2027) for two separate content requirements. * Destination first hero film and associated assets * Cycling first film and associated assets Campaign creative and draft scripts provided, response to detail visual direction and creative production approach.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078209
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/094449-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92111000 - Motion picture and video production services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£300,000 £100K-£500K
Contracts Value
£300,000 £100K-£500K

Notice Dates

Publication Date
6 Oct 2026Today
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
9 Sep 20264 weeks ago
Contract Period
9 Sep 2026 - 9 Nov 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Llywodraeth Cymru / Welsh Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
2
Supplier Names

Storm & Shelter

ATEBOL CYFYNGEDIG

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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