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RBGKEW1571Membership Growth Consultancy

ROYAL BOTANIC GARDENS

This public procurement record has 2 releases in its history.

Award

07 Oct 2026 at 15:44

UK7 - Contract Details Notice
Award

07 Oct 2026 at 15:36

UK6 - Contract Award Notice
Summary of the contracting process

Royal Botanic Gardens commissioned consultancy to develop a strategy for growing its membership population and income, with an ambition to double both by 2035. The work is to identify practical quick wins and longer-term changes, including recommendations grounded in the organisation’s brand framework and the function and proposition of its membership. It brings together membership growth strategy, market research and business development consultancy. The work is for Royal Botanic Gardens in Richmond, London; the data does not give a separate delivery location.

The procurement is complete and the contract has been awarded to The Foundation Customer Consultancy Ltd. The award was made on 26 August 2026, and the contract was signed on 7 October 2026. The contract runs from 8 October to 30 November 2026. Its value is £30,000 excluding VAT (£36,000 including VAT). There was one lot. The buyer used a below-threshold limited competition; three bids were received and two reached the final stage. The published data does not set out the evaluation criteria or eligibility requirements.

For a future membership-growth requirement at Royal Botanic Gardens, a credible consultancy would need to combine insight into membership audiences and motivations with practical growth planning. The work calls for recommendations that distinguish quick wins from longer-term changes, and connect both to the buyer’s brand framework and to the purpose and proposition of its membership offer. Suppliers well placed to compete would be able to undertake market research and translate findings into specific business-development actions, rather than offering generic membership advice. The completed competition attracted three bidders, with two reaching its final stage, showing that this consultancy requirement drew competition through a limited route. The selected supplier was a small enterprise, demonstrating that a smaller specialist consultancy was capable of winning.

How relevant is this notice?

Notice Information

Notice Title

RBGKEW1571Membership Growth Consultancy

Notice Description

We have an ambition to double our membership population and income by 2035. We believe this will come from a combination of benefit-based motivations and cause/supporter-based motivations. To achieve this growth will require significant shift from our current status, so we would like to work with a consultancy partner to identify how we can achieve this growth - what are the quick wins and what are the longer-term changes to drive success. We need specific recommendations aligned to our brand framework and the function and proposition of membership.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078308
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/094887-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73200000 - Research and development consultancy services

79310000 - Market research services

79411100 - Business development consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£30,000 Under £100K
Contracts Value
£30,000 Under £100K

Notice Dates

Publication Date
7 Oct 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
26 Aug 20261 months ago
Contract Period
8 Oct 2026 - 30 Nov 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AQ
Postcode Area
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

The Foundation Customer Consultancy Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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