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MHRA Sub-Brand Architecture and Strategy Project

Medicines and Healthcare Products Regulatory Agency

This public procurement record has 1 release in its history.

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08 Oct 2026 at 10:58

UK7 - Contract Details Notice
Summary of the contracting process

The Medicines and Healthcare products Regulatory Agency (MHRA) commissioned a sub-brand architecture and strategy project. The work is to explore the agency’s sub-brand architecture and strategy and develop a focused approach to move this forward. It is a marketing strategy service, rather than a supply of goods or construction work. The contracting process identifies one lot and the service is for MHRA; no separate delivery location is stated.

The procurement is complete and the contract has been awarded to M&C Saatchi (UK) Ltd. MHRA used a direct award below the relevant threshold, without competition. The contract was signed on 6 October 2026 and runs from 6 October to 1 December 2026. Its value is £60,000 excluding VAT (£72,000 including VAT). The procurement comprised one lot, now complete. The available information describes the project’s purpose but does not set out an evaluation basis or supplier eligibility requirements.

This award shows MHRA buying specialist marketing strategy to examine and shape its sub-brand architecture. For similar work, a credible competitor would need to demonstrate strategic brand expertise, including the ability to assess an organisation’s existing sub-brands and develop a clear, focused way forward. The selected supplier is a large marketing and communications agency, indicating that an established agency capability was used for this project; the procurement does not state specific accreditations, staffing levels or experience thresholds. The brief is focused on MHRA’s own brand architecture, so relevant experience would be strongest where it shows work on complex organisational brands and sub-brand strategy, rather than general advertising or unrelated marketing services.

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Notice Information

Notice Title

MHRA Sub-Brand Architecture and Strategy Project

Notice Description

Focused approach to explore MHRA Sub-Brand Architecture and Strategy to move forward

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078376
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/095075-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£60,000 Under £100K

Notice Dates

Publication Date
8 Oct 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
6 Oct 2026 - 1 Dec 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Medicines and Healthcare Products Regulatory Agency
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

M&C Saatchi (UK) Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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