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Washington Pride in Place Programme Communications Support

Sunderland City Council

This public procurement record has 1 release in its history.

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13 Oct 2026 at 14:03

UK7 - Contract Details Notice
Summary of the contracting process

Sunderland City Council commissioned communications support for the Washington Pride in Place Programme. The provider is to work with the programme Board Chair and council officers to develop and deliver a consistent, engaging communications approach. The work aims to raise awareness of the programme, showcase its successes, strengthen local pride and reach a broader, more diverse audience, particularly young people. This is marketing and communications services (CPV 79342000), delivered for the Washington programme in Sunderland. The requirement centres on strategic communications planning and its delivery, rather than a general marketing campaign: suppliers need to be able to shape messaging with public-sector stakeholders and turn it into communications activity that engages the local community.

The procurement is complete and has been awarded to O Communications Ltd. Sunderland City Council used a below-threshold limited competition. There was one lot, covering the communications support requirement. The contract was signed on 12 October 2026 and runs from 19 October 2026 to 19 April 2027. Its gross value is £17,400. The published procurement information describes the work and intended communications outcomes but gives no separate scoring breakdown or detailed award formula; the supplier was selected through the limited competition. The award is active and the contract is also recorded as active. The procurement therefore records a completed selection and a signed contract for a defined, short-term programme of communications support in Washington.

For communications agencies serving councils and place-based programmes, this award shows a buyer requirement for joined-up strategic and delivery capability at a modest, focused scale. A credible competitor would need to work closely with elected or programme leadership and council officers, develop a consistent communications approach, and deliver activity that both demonstrates programme achievements and builds local awareness and pride. The brief also calls for audience development: reaching beyond established participants and engaging a broader, more diverse community, with particular attention to young people. Relevant experience would include public-sector stakeholder management, community engagement and clear, accessible communications tied to local outcomes. The award to a Newcastle-based small agency demonstrates that a specialist SME can deliver this kind of council communications support; the requirement is distinct from broad, high-volume advertising or unrelated marketing services.

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Notice Information

Notice Title

Washington Pride in Place Programme Communications Support

Notice Description

The Board has identified the need for dedicated communications support to help build awareness of the programme, showcase successes, strengthen local pride and engage a broader and more diverse audience across Washington, particularly young people. The communications partner will work alongside the Board Chair and Sunderland City Council officers to develop and deliver a programme of communications activity from October 2026 to March 2027. The successful provider will support the Board in developing and delivering a consistent and engaging communications approach

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-07869b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/096572-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£17,400 Under £100K

Notice Dates

Publication Date
13 Oct 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
19 Oct 2026 - 19 Apr 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Sunderland City Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SUNDERLAND
Postcode
SR1 3AA
Postcode Area
Sunderland
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC44 Sunderland
Delivery Location
Not specified
Local Authority
Sunderland
Electoral Ward
Millfield
Westminster Constituency
Sunderland Central

Supplier Information

Number of Suppliers
1
Supplier Name

O Communications

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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