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Marketing, Advertising and Media Buying Services - Wirral Met College

Wirral Metropolitan College

This public procurement record has 6 releases in its history.

TenderUpdate

26 Oct 2026 at 16:25

UK4 - Tender Notice
TenderUpdate

23 Oct 2026 at 12:44

UK4 - Tender Notice
TenderUpdate

23 Oct 2026 at 12:31

UK4 - Tender Notice
TenderUpdate

16 Oct 2026 at 11:55

UK4 - Tender Notice
TenderUpdate

14 Oct 2026 at 14:58

UK4 - Tender Notice
Tender

13 Oct 2026 at 14:28

UK4 - Tender Notice
Summary of the contracting process

Wirral Metropolitan College is seeking marketing, advertising and media-buying services to support student recruitment, raise awareness of the College and promote its courses. The work includes planning campaigns, recommending and buying media, delivering campaigns, monitoring and optimising performance, and reporting results. Channels and materials may include digital advertising, paid social media, outdoor advertising, radio and other audio advertising, printed promotional materials and their distribution. The buying organisation is Wirral Metropolitan College, based at its Conway Park Campus in Birkenhead. Services are to be delivered across England, covering the North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East and South West.

The College invited offers through an open competition. The enquiry deadline was 30 October 2026, and tenders were due by email by 12 noon GMT on 6 November 2026. The contract is for an initial 12 months, from 16 November 2026 to 15 November 2027, with a discretionary 12-month extension to 15 November 2028, subject to satisfactory performance, budget and the College’s requirements. The estimated value is £92,000 excluding VAT (£110,400 including VAT). The procurement is a single lot. It is reserved for suppliers with business operations in the UK. Evaluation weights quality at 70% and price at 30%; the highest-scoring compliant bid wins. Quality is assessed against the specification and response workbook, while price uses evaluated cost for the initial term and optional extension.

This requirement suits marketing and media agencies able to plan and run campaigns across multiple channels, including digital, paid social, outdoor, radio and print. Suppliers need to cover the full delivery cycle: campaign planning, media recommendations and buying, execution, monitoring, optimisation and performance reporting. The work is intended to support student recruitment and promote further-education courses, so experience communicating education offers or reaching prospective students would be relevant, although no particular sector experience is stated as a condition. The College indicates that the opportunity is suitable for SMEs and voluntary, community and social enterprises, and UK business operations are required. Bidders must be able to complete the tender response workbook, including its common campaign scenario and pricing response, and provide the supporting material required by the specification.

How relevant is this notice?

Notice Information

Notice Title

Marketing, Advertising and Media Buying Services - Wirral Met College

Notice Description

Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).

Lot Information

Lot 1

Renewal: The College may extend the contract for a further 12 months, from 16 November 2027 to 15 November 2028, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension is at the College's discretion and is not guaranteed.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0786a7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/101216-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£92,000 Under £100K
Lots Value
£92,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Oct 2026Today
Submission Deadline
6 Nov 20262 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
16 Nov 2026 - 15 Nov 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Wirral Metropolitan College
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRKENHEAD
Postcode
CH41 4NT
Postcode Area
Chester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD74 Wirral
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)
Local Authority
Wirral
Electoral Ward
Birkenhead and Tranmere
Westminster Constituency
Birkenhead

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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