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Marketing, Advertising and Media Buying Services - Wirral Met College

Wirral Metropolitan College

This public procurement record has 7 releases in its history.

TenderUpdate

27 Oct 2026 at 12:07

UK4 - Tender Notice
TenderUpdate

26 Oct 2026 at 16:25

UK4 - Tender Notice
TenderUpdate

23 Oct 2026 at 12:44

UK4 - Tender Notice
TenderUpdate

23 Oct 2026 at 12:31

UK4 - Tender Notice
TenderUpdate

16 Oct 2026 at 11:55

UK4 - Tender Notice
TenderUpdate

14 Oct 2026 at 14:58

UK4 - Tender Notice
Tender

13 Oct 2026 at 14:28

UK4 - Tender Notice
Summary of the contracting process

Wirral Metropolitan College is seeking marketing, advertising and media-buying services to support student recruitment, raise awareness of the College and promote its courses. The work covers campaign planning, media recommendations and purchasing, campaign delivery, monitoring, optimisation and performance reporting. Depending on the campaign and specification, channels and materials may include digital advertising, paid social media, outdoor, radio and audio advertising, printed promotional materials and their distribution. This is a services requirement in the advertising and marketing field (CPV 79340000). The College is based at Conway Park Campus in Birkenhead. Delivery addresses span the North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East and South West of England.

Wirral Metropolitan College invited tenders through a below-threshold open competition. The process reached tender, with offers sought by email. The final deadline for clarification questions was 20 November 2026 at 12:00 noon GMT; the College anticipated publishing outstanding responses on 24 November 2026. The tender submission deadline was extended to 30 November 2026 at 12:00 noon GMT. The initial contract term runs from 4 January 2027 to 3 January 2028, with a possible 12-month extension through 3 January 2029, at the College’s discretion and subject to satisfactory performance, budget and requirements. The estimated value is £92,000 excluding VAT (£110,400 including VAT). There is one lot. Quality accounts for 70% of the evaluation and price 30%; price is assessed on evaluated cost across the initial term and optional extension.

The opportunity suits UK-based suppliers with the capability to plan and deliver integrated marketing campaigns for a further-education college. Strong bids will need to demonstrate effective media strategy and recommendations, buying expertise across relevant channels, and the ability to deliver campaigns, monitor results, optimise activity and report performance. Experience supporting student recruitment, building organisational awareness or promoting education courses is directly relevant to the College’s stated aims. Suppliers should be able to address a broad UK delivery footprint and bring capacity to manage digital and paid social activity alongside outdoor, radio and audio advertising, and printed promotional materials and distribution where required. Small and medium-sized businesses and voluntary, community or social enterprises are considered suitable. Bidders must complete the response workbook, including the common campaign scenario and pricing response, and provide the supporting material required by the specification.

How relevant is this notice?

Notice Information

Notice Title

Marketing, Advertising and Media Buying Services - Wirral Met College

Notice Description

Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).

Lot Information

Lot 1

Renewal: The College may extend the contract for a further 12 months, from 4 January 2028 to 3 January 2029, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension will be at the College's sole discretion and is not guaranteed.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0786a7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/101480-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£92,000 Under £100K
Lots Value
£92,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
27 Oct 2026Today
Submission Deadline
30 Nov 20262 months to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
4 Jan 2027 - 3 Jan 2028 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Wirral Metropolitan College
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRKENHEAD
Postcode
CH41 4NT
Postcode Area
Chester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD74 Wirral
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)
Local Authority
Wirral
Electoral Ward
Birkenhead and Tranmere
Westminster Constituency
Birkenhead

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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