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C463372 Bounty Advertising 2026

NHS Business Services Authority

This public procurement record has 1 release in its history.

Award

15 Oct 2026 at 13:42

UK7 - Contract Details Notice
Summary of the contracting process

NHS Business Services Authority bought advertising in Bounty pregnancy packs and the Bounty app. The adverts promote the NHS Healthy Start scheme and NHS Maternity Exemption Certificates to pregnant people and new mothers. This is advertising and direct marketing work, covering magazine-style placements in pregnancy packs as well as digital app advertising. The contract’s delivery location is the United Kingdom. The requirement centres on reaching a defined health-related audience through Bounty’s established media channels, rather than producing general advertising for an unspecified audience.

The procurement is complete and the contract was awarded to Bounty Media Limited. The buyer used a below-threshold direct award without competition, described as a Single Tender Action. One lot was awarded. The award date is not published in the supplied data; the contract was signed on 26 August 2026. The contract runs from 26 August 2026 to 31 May 2027. Its value is £28,650 excluding VAT, or £34,380 including VAT. The procurement is for services. No evaluation criteria are recorded in the supplied process information.

For suppliers competing for a similar requirement in future, this award demonstrates demand from NHS Business Services Authority for targeted advertising to pregnant people and new mothers through pregnancy packs and an app. Credibility would depend on access to channels that reach this audience, the ability to place advertising in both print and digital formats, and the capacity to deliver clear, accurate campaign material about NHS schemes and certificates. Experience in health-related public information and direct marketing would be relevant to demonstrating suitability for this specific brief. The buyer used a direct award without competition for this purchase, so the contract also shows the route used for this particular requirement; it does not establish that future purchases will follow the same route.

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Notice Information

Notice Title

C463372 Bounty Advertising 2026

Notice Description

Provision of magazine advertising in Bounty pregnancy packs and in their app. The requirement is for adverts to cover the NHS Healthy Start scheme and NHS Maternity Exemption Certificates. The target demographic is pregnant people and new mums. This has been procured as a Single Tender Action (below threshold). Please note that the start date of the agreement is 01/06/2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-07888c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/097487-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22462000 - Advertising material

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£28,650 Under £100K

Notice Dates

Publication Date
15 Oct 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
26 Aug 2026 - 31 May 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS Business Services Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE15 8NY
Postcode Area
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified
Local Authority
Newcastle upon Tyne
Electoral Ward
Lemington
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

Bounty Media Limited

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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