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Ad Serving Platform (Google Ad Manager GAM360)

Met Office

This public procurement record has 1 release in its history.

Award

16 Oct 2026 at 14:00

UK5 - Transparency Notice
Summary of the contracting process

The Met Office is buying a renewal of its Google Ad Manager GAM360 advertising-serving platform. This is a digital advertising service for serving and managing advertisements. The procurement covers one requirement, with delivery in the United Kingdom. The Met Office is the buying organisation. The named service is Google Ad Manager GAM360; the procurement description identifies this as a contract renewal. The work is categorised as advertising services. The requirement is focused on the platform rather than a broader advertising campaign or a range of unrelated marketing services.

The procurement is complete and has been awarded to Incubeta through a direct award for a renewal. The award was published on 16 October 2026. Its value is £238,000 excluding VAT (£285,600 including VAT). The contract period runs from 26 October 2026 to 31 October 2027. The process was a single-lot award. The stated rationale for using a direct award is that this is a renewal, and the recorded award basis is an additional repeat, extension or partial replacement. The awarded supplier is Incubeta. The award is recorded as pending, while the tender is complete.

For suppliers seeking to compete for a future Met Office requirement of this kind, the relevant capability is providing or supporting Google Ad Manager GAM360 as an advertising-serving platform, including the continuity needed to renew an existing service. The award demonstrates that the Met Office has purchased this specific platform through a direct renewal route, so familiarity with the product and the ability to maintain an established service would be commercially relevant. The procurement is a substantial, single-platform service rather than a small, discrete advertising task. Incubeta, a large supplier, was selected. A credible competitor would therefore need the technical and operational capacity to support the platform at comparable scale, alongside a clear basis for delivering the Met Office’s continuing ad-serving requirement. No separate accreditation or experience requirement is recorded.

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Notice Information

Notice Title

Ad Serving Platform (Google Ad Manager GAM360)

Notice Description

Renewal of contract for Ad Serving Platform (Google Ad Manager GAM360)

Procurement Information

This refers to a renewal.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078998
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/097983-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£238,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
16 Oct 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
26 Oct 2026 - 31 Oct 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Met Office
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EXETER
Postcode
EX1 3PB
Postcode Area
Exeter
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK4 Devon
Small Region (ITL 3)
TLK43 Devon CC
Delivery Location
Not specified
Local Authority
Exeter
Electoral Ward
Pinhoe
Westminster Constituency
Exmouth and Exeter East

Supplier Information

Number of Suppliers
1
Supplier Name

Incubeta

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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