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Sponsorship Strategy for Tatton Park's New Playground

Cheshire East Borough Council

This public procurement record has 1 release in its history.

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19 Oct 2026 at 15:06

UK7 - Contract Details Notice
Summary of the contracting process

Cheshire East Council commissioned sponsorship consultancy and acquisition services for the new Tatton Park-themed play area at Tatton Park. The work is to develop a sponsorship strategy and secure commercial sponsorship and partnership opportunities for the play area. It is business development consultancy, focused on attracting commercial partners to a specific visitor attraction project. Delivery is in Cheshire East, United Kingdom.

The procurement is complete and the contract was awarded to B.D.S. Sponsorship Limited. The contract was signed on 16 September 2026, with a stated period running from 16 September 2026 to 2 February 2027 and a maximum extent to 10 May 2027 through three one-month renewal options. The contract value is £90,850 excluding VAT (£109,020 including VAT). This was a below-threshold procurement; the published method is described as unknown. There was one lot, and the available data does not set out the evaluation basis.

For suppliers considering similar future work for Cheshire East Council, this award indicates demand for specialist sponsorship advice that combines strategy with the practical acquisition of commercial partners. A credible competitor would need to show experience identifying and approaching sponsors, shaping partnership propositions and securing sponsorship for a named visitor attraction or comparable public-facing project. The requirement centres on a particular themed play area at Tatton Park, so relevant knowledge of visitor attractions, leisure destinations or place-based partnerships would help demonstrate fit. The awarded supplier is a small or medium-sized business, showing that this consultancy requirement was delivered by an SME; suppliers should be able to resource both strategic development and partner acquisition at the scale of a single attraction project.

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Notice Information

Notice Title

Sponsorship Strategy for Tatton Park's New Playground

Notice Description

Provision of sponsorship consultancy and acquisition services to secure commercial sponsorship and partnership opportunities for the new Tatton Park-themed play area at Tatton Park.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078b01
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/098590-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Below threshold - unknown
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79411100 - Business development consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£90,850 Under £100K

Notice Dates

Publication Date
19 Oct 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
16 Sep 2026 - 2 Feb 2027 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Cheshire East Borough Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CREWE
Postcode
CW1 2JZ
Postcode Area
Crewe
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD6 Cheshire
Small Region (ITL 3)
TLD62 Cheshire East
Delivery Location
Not specified
Local Authority
Cheshire East
Electoral Ward
Crewe Central
Westminster Constituency
Crewe and Nantwich

Supplier Information

Number of Suppliers
1
Supplier Name

BDS Sponsorship

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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