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Pre-Market Engagement - P-3521 Provision of Strategic Brand Development Services

Translink

This public procurement record has 1 release in its history.

Planning

26 Oct 2026 at 11:37

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Translink is preparing a procurement for strategic brand development services. This pre-market engagement seeks supplier input to help shape the forthcoming work; the listed service categories also cover market research and advertising and marketing services. The buyer is Translink, and the procurement is associated with its public transport business. The process is at the planning stage and this engagement is for market consultation, not an invitation to tender. Suppliers in strategic branding and related marketing or research services may find the subject relevant and can contribute views through the engagement questionnaire. No delivery location for the eventual services is identified in the available description.

Translink is conducting pre-market engagement to inform a future procurement. Suppliers are invited to register interest and complete a short questionnaire; the buyer expects responses by 12:00 on 16 November 2026. This is not a tender, and the procedure selected for the engagement does not indicate the procedure for the later procurement. The planned contract period is 1 October 2027 to 30 September 2030, with a possible extension to 30 September 2032. The stated value is £1, though this engagement notice does not establish the value of the future contract. The requirement is recorded as one lot. The Terms of Reference are available through the stated procurement portal, and questionnaire responses are to be sent through its secure messaging area.

This engagement is most relevant to suppliers able to advise on strategic brand development and to businesses with related marketing, advertising or market-research expertise. Translink is seeking market input to inform the shape of its future requirement, so suppliers with experience developing organisational brands, conducting research to guide brand decisions, or delivering connected marketing services are well placed to offer useful views. Participation involves registering interest and completing a short questionnaire, rather than preparing a priced tender. Suppliers should review the Terms of Reference before responding and submit their questionnaire through the secure messaging facility identified for the exercise. The published scope does not set out particular accreditations, staffing qualifications or technical standards, so the engagement is suited to providers able to contribute informed sector insight.

How relevant is this notice?

Notice Information

Notice Title

Pre-Market Engagement - P-3521 Provision of Strategic Brand Development Services

Notice Description

This is a Pre-Market Engagement exercise (PME) that seeks input from the market to inform the upcoming procurement for the Provision of Strategic Brand Development Services. Translink are seeking to invite suitable suppliers in this sector to register their interest and complete a short questionnaire. NOTE : THIS CFT IS NOT A CALL FOR TENDER. Please download and read the Terms of Reference which is available from the "CfT Documents" area of eTendersNI (https://etendersni.gov.uk/epps). Your response must be submitted via the secure messaging area of the CfT. The deadline for return of completed questionnaires is 12:00 on 16th November 2026. Please note: the procedure selected for this Pre-Market Engagement is not indicative of the procurement procedure to follow.

Planning Information

Full information is available via eTendersNI (https://etendersni.gov.uk/epps). Please note that responses must be submitted via the messaging portal of the CFT. Emails cannot be accepted. This is a Pre-Market Engagement exercise (PME) that seeks input from the market to inform the upcoming procurement for the Provision of Strategic Brand Development Services. Translink are seeking to invite suitable suppliers in this sector to register their interest and complete a short questionnaire. Please download and read the Terms of Reference which is available from the "CfT Documents" area of eTendersNI. Your response must be submitted via the secure messaging area of the CfT. The deadline for return of completed questionnaires is 12:00 on 16th November 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078ff5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/100925-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79300000 - Market and economic research; polling and statistics

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£1
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Oct 2026Yesterday
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Oct 2027 - 30 Sep 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Translink
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BELFAST
Postcode
BT2 7LX
Postcode Area
Northern Ireland
Country
Northern Ireland
Major Region (ITL 1)
TLN Northern Ireland
Basic Region (ITL 2)
TLN0 Northern Ireland
Small Region (ITL 3)
TLN06 Belfast
Delivery Location
Not specified
Local Authority
Belfast
Electoral Ward
Central
Westminster Constituency
Belfast South and Mid Down

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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