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Gamification

SOUTHAMPTON CITY COUNCIL

This public procurement record has 1 release in its history.

Award

26 Oct 2026 at 13:24

UK7 - Contract Details Notice
Summary of the contracting process

Southampton City Council commissioned a gamification platform to encourage children to travel actively to and from school and around the city. The service may involve developing a new platform or using an existing one. It is intended to offer an inclusive, engaging alternative to car journeys, helping schools reduce congestion and emissions while supporting children’s health, wellbeing and independence. Rewards, competitions and educational content are central to the approach. The work is educational software and related development services, delivered in Southampton. The requirement is focused on school-age children’s active travel rather than a general travel-planning or education platform.

The procurement is complete and a supplier has been selected. Southampton City Council awarded the contract to Street Tag Limited. It was a below-threshold direct award without competition, so the opportunity was not evaluated through a competitive tender. The award covers one lot. The contract was signed on 26 October 2026 and runs from 1 November 2026 to 1 November 2027, with an option to extend for a further 12 months, to a maximum end date of 1 November 2028. The contract value is £25,000 excluding VAT (£30,000 including VAT). The service is classified as a service; the award information does not set out scored evaluation criteria.

For suppliers assessing this buyer’s future requirements, the award demonstrates demand for a child-focused digital platform that can make walking, cycling and other active school journeys more appealing. A credible provider would need a usable platform, or the capability to develop one, and to combine rewards, competitions and educational content in an inclusive way. The service must be relevant to schools and capable of supporting behaviour change while contributing to reduced school-area congestion and emissions and improved children’s health, wellbeing and independence. Suppliers with experience delivering educational software or engagement tools for children, schools or active travel would be well placed to meet a similar requirement. The selected supplier was a small business, showing that delivery was not limited to a large technology provider.

How relevant is this notice?

Notice Information

Notice Title

Gamification

Notice Description

The development, or utlisation, a preexisting platform for the gamification of active travel journeys. The platform will create a fun and inclusive approach to encouraging active travel to and from school, as well as around the city. This platform will aim to help schools reduce congestion and emissions while improving children's health, wellbeing and independence. Through a combination of rewards, competitions and educational content, the project aims to make active travel the preferred choice for children travelling to school.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-079022
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/101017-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

CPV Codes

48190000 - Educational software package

72212190 - Educational software development services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£25,000 Under £100K

Notice Dates

Publication Date
26 Oct 2026Yesterday
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Nov 2026 - 1 Nov 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOUTHAMPTON CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO14 7LY
Postcode Area
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
Not specified
Local Authority
Southampton
Electoral Ward
Bargate
Westminster Constituency
Southampton Itchen

Supplier Information

Number of Suppliers
1
Supplier Name

STREET TAG LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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