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Content Production And Distribution Services

Welsh Government

This public procurement record has 1 release in its history.

AwardUpdate

17 Sep 2024 at 01:00

OJEU - F20 - Modification Notice
Summary of the contracting process

The Welsh Government has awarded a contract for Content Production and Distribution Services to The Orchard Media and Events Group. This procurement falls within the services category, specifically targeting content production and distribution to enhance Wales's marketing campaigns. The procurement process has moved through the Award stage, with the contract being actively executed since 14th April 2020. The project is geographically centred in Cardiff, UK, and spans various international markets, including the US, Qatar, and Europe. The contract, initially valued at GBP 14 million for two years, has been extended to a total of four years and includes an increase to GBP 35 million to cover additional marketing opportunities, unanticipated due to COVID-19 and the cost of living crisis. This extension accounts for an expected contract completion date in April 2026, ensuring continuity in marketing activities such as the late qualification of the FAW for FIFA World Cup 2022.

This tender provides significant business opportunities for SMEs involved in creative fields such as content creation, freelance artistry, and PR agencies. The procurement method was an open procedure, encouraging a wide participation of qualified suppliers. The project necessitates a high level of collaboration, innovation, and creativity to successfully deliver impactful marketing campaigns. With a strong focus on promoting Wales as a premier destination, businesses involved in content production, media, and digital marketing will find this contract particularly lucrative. The subcontracting potential within this project also opens doors for various smaller entities to contribute and grow, leveraging the coordinated network of agencies and freelancers to deliver compelling narratives and strategic long-term campaigns.

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Notice Information

Notice Title

Content Production And Distribution Services

Notice Description

Lot Information

Lot 1

The Welsh Government awarded a contract to deliver an innovative, high-quality Content Production and Distribution Services partner to enhance the performance of its marketing campaigns promoting Wales as a premier destination to live, work, study, and visit. The contractor will collaborate closely with the in-house team and external agencies to drive impactful storytelling whilst sharing Wales' narrative with target markets in bold, new ways. Positioned at the heart of a coordinated network of agencies, the contractor will deliver a focused, content-led marketing programme under the clear creative direction of the appointed supplier. The contract has been utilised post-COVID-19 pandemic to cover several major international marketing opportunities that were not anticipated at the time of procurement, this includes capitalising on the late qualification of the FAW for the FIFA World Cup 2022 presenting opportunities on the ground and online in the US, Qatar and Europe. Subcontracting capability of this contract have been leveraged throughout the duration, including freelance creative, musicians, photographers, content creators and PR, also facilitating the delivery of campaigns such as 'Wales in India' and 'Wales by Tails' through supporting agencies.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-096074
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=096074
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
OJEU - F20 - Modification Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£35,000,000 £10M-£100M

Notice Dates

Publication Date
17 Sep 20241 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Apr 20206 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Welsh Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
2
Supplier Names

THE ORCHARD MEDIA & EVENTS GROUP LIMITED

The Orchard Media and Events Group

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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