Content Production And Distribution Services

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                "description": "The Welsh Government awarded a contract to deliver an innovative, high-quality Content Production and Distribution Services partner to enhance the performance of its marketing campaigns promoting Wales as a premier destination to live, work, study, and visit. The contractor will collaborate closely with the in-house team and external agencies to drive impactful storytelling whilst sharing Wales' narrative with target markets in bold, new ways. Positioned at the heart of a coordinated network of agencies, the contractor will deliver a focused, content-led marketing programme under the clear creative direction of the appointed supplier. The contract has been utilised post-COVID-19 pandemic to cover several major international marketing opportunities that were not anticipated at the time of procurement, this includes capitalising on the late qualification of the FAW for the FIFA World Cup 2022 presenting opportunities on the ground and online in the US, Qatar and Europe. Subcontracting capability of this contract have been leveraged throughout the duration, including freelance creative, musicians, photographers, content creators and PR, also facilitating the delivery of campaigns such as 'Wales in India' and 'Wales by Tails' through supporting agencies.",
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            "dateSigned": "2020-04-14T00:00:00Z",
            "amendments": [
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                    "id": "ocds-kuma6s-096074-amendment-144535-2",
                    "description": "There will be an increase the contract value by 25% to allow sufficient time for marketing distribution during 2025/26 and the procurement of a replacement contract that will commence April 2026. Initially valued at GBP 14m for two years starting April 2020, and GBP 14m should the 2 years extension option be utilised, the contract was extended further in time only by 2 years from May 2024 to May 2026 to compensate for Covid restrictions. An additional GBP 7m is required to cover unforeseen workload, as a result of recovery from both Covid pandemic and the cost of living crisis, and to deliver ongoing strategic long-term campaigns where work has commenced and are planned for distribution in the next financial year. Additionally costs have increased due to increased staff and freelance costs via the agency, this request will provide continuity until April 2026 when we anticipate a new contract to be live. The contract has been utilised post-COVID-19 pandemic to cover several major international marketing opportunities that were not anticipated at the time of procurement, this includes capitalising on the late qualification of the FAW for the FIFA World Cup 2022 presenting opportunities on the ground and online in the US, Qatar and Europe. Subcontracting capability of this contract have been leveraged throughout the duration, including freelance creative, musicians, photographers, content creators and PR, also facilitating the delivery of campaigns such as 'Wales in India' and 'Wales by Tails' through supporting agencies.",
                    "rationale": "Need for additional works, services or supplies by the original contractor/concessionaire: In line with Regulation 72(1) (b) (i, ii), for economic or technical reasons such as requirements of interchangeability or interoperability with existing services, a change in contractor before the ongoing long-term campaigns were completed would likely cause significant inconvenience and/ or substantial duplication of costs."
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