Award

Media Buying Services

PRIFYSGOL BANGOR / BANGOR UNIVERSITY

This public procurement record has 1 release in its history.

Award

08 Dec 2021 at 00:00

Summary of the contracting process

Bangor University is currently engaged in a public procurement process for "Media Buying Services" aimed at boosting awareness and student recruitment through effective advertising campaigns. This tender is at the Award stage, having been initiated under the open procurement method with several lots dedicated to different media strategies, including Digital, Out of Home, and Broadcast Media Buying, as well as Campaign design and production. The procurement process includes awards made to various suppliers, with a notable contract value of £4,515,000 for Digital Media Buying, signed on November 25, 2021. All services are to be delivered at their location in Bangor, UK, with the initial contract period set for two years, allowing extensions for further growth opportunities.

This tender presents an excellent opportunity for agencies specialising in media and advertising to expand their reach and capabilities in higher education marketing. Businesses with robust expertise in digital advertising, creative design, and media strategy are particularly well-suited to compete for these contracts. The potential for recurring contracts, as indicated by future notices anticipated in late 2023 or early 2024, further enhances the appeal for participation, enabling smaller enterprises and agencies in the industry to establish long-term partnerships with Bangor University.

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Notice Title

Media Buying Services

Notice Description

Bangor University is currently seeking to appoint an agency or agencies to deliver creative, targeted and impactful advertising campaigns and services to increase awareness of the University and to increase student recruitment.

Lot Information

Digital Media Buying

Bangor University is looking for an agency who can work with us to design digital advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.

Out of Home Media Buying

Bangor University is looking for an agency who can work with us to design out of home advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.

Broadcast Media Buying

Bangor University is looking for an agency who can work with us to design broadcast media advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising. This Lot includes terrestrial TV, digital TV including video on demand and radio

Campaign design, creative design and production

Bangor University is looking for a highly creative agency who can advise and work with us to develop campaign messaging, adapt it for different channels and then supply it in the appropriate format for the chosen media. This is going to require a range of formats to include: video, sound (including scripts), gifs, print based adverts, online digital adverts, out of home posters (from buses to 48 sheet roadside billboards). It may also include TV advert production, however, as this is a specialist field, the University will consider agencies who don't offer TV advert production services and these specific services may be excluded from the lot.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-107124
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=107124
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£5,205,000 £1M-£10M

Notice Dates

Publication Date
8 Dec 20214 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Sep 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
PRIFYSGOL BANGOR / BANGOR UNIVERSITY
Contact Name
Nicola Day
Contact Email
n.h.day@bangor.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
BANGOR
Postcode
LL57 2DG
Post Town
Llandudno
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL3 North Wales
Small Region (ITL 3)
TLL32 Gwynedd
Delivery Location
TLL12 Gwynedd

Local Authority
Gwynedd
Electoral Ward
Canol Bangor
Westminster Constituency
Bangor Aberconwy

Supplier Information

Number of Suppliers
3
Supplier Names

EDUCATION CUBED

HAVAS PEOPLE

UBIQUITY GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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