Award

Cymru Wales Destination Digital Marketing

WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

16 Dec 2021 at 00:00

Summary of the contracting process

The Welsh Government is looking to appoint an expert team for the "Cymru Wales Destination Digital Marketing" contract, a significant procurement in the Transport and Economy sectors, located in Cardiff, UK. This open procedure tender was initiated to meet the requirements for enhancing destination digital marketing activities through various strategies, including paid media and SEO support. The tender period concluded on 5th October 2021, and the award was made to iCrossing on 23rd November 2021, with a total contract value of £24 million, spanning up to four years including potential extensions.

This tender presents a substantial opportunity for businesses specialising in digital marketing services, particularly those with expertise in paid search campaigns, data analytics, and strategic digital initiatives. Businesses of varying sizes, especially SMEs, that can demonstrate a strong technical capability while maintaining a competitive pricing strategy will find themselves well-positioned to participate in future tenders of this nature. The successful bidder will also be required to engage in community benefits, providing training and recruitment opportunities for disadvantaged workers in the local area.

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Notice Title

Cymru Wales Destination Digital Marketing

Notice Description

The Welsh Government's Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

Lot Information

Lot 1

The Welsh Government's Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-113599
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=113599
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79410000 - Business and management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£24,000,000 £10M-£100M

Notice Dates

Publication Date
16 Dec 20214 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Nov 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WELSH GOVERNMENT
Contact Name
Not specified
Contact Email
transportprocurement@wales.gsi.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

ICROSSING

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=DEC382797
    Cymru Wales Destination Digital Marketing - The Welsh Government's Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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