Award

Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign

KEEP WALES TIDY

This public procurement record has 2 releases in its history.

Award

11 Mar 2022 at 08:55

S2W Notice - Website Contract Award Notice
Tender

06 Jan 2022 at 16:25

S2W Notice - Website Invitation to Tender Notice
Summary of the contracting process

The public procurement process involves Keep Wales Tidy, located in Cardiff, which has issued an "Invitation to Tender" for a creative campaign aimed at addressing roadside littering behaviour among vehicle drivers. This contract is classified under the services category, specifically focusing on advertising and marketing services. Bidding for this tender has concluded, with an award decision made on 11 March 2022, resulting in a contract valued at £8,000 awarded to the supplier Droplet. The campaign will emphasise themes related to national pride and worker safety, among others, and requires adherence to specific brand guidelines.

This opportunity presents a significant avenue for growth for businesses specialising in creative marketing and advertising services, especially those experienced in developing campaigns for behavioural change and community awareness. Companies with capabilities in designing visual assets, managing outdoor and digital advertising, and conducting workshops aimed at commercial drivers would be particularly well-suited to compete for this contract. Engaging in this tender allows firms to demonstrate their creativity and strategic thinking while contributing to a socially responsible initiative.

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Notice Information

Notice Title

Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign

Notice Description

To create one core concept to underpin a campaign which will make vehicle drivers change their behavior around the throwing of litter from vehiclesTo deliver a full creative campaign based on this core concept.To design and create a suite of campaign assets with the use of designed icons (not images) for outdoor advertising, web and social mediaCampaign will be used within audio advertising, on outdoor signage, bin stickers, web and social media.Campaign will be focused on four themes (tbc), chosen from a recent roadside litter survey carried out by Keep Wales Tidy targeting commercial drivers, but likely to include national pride, worker safety and enforcement.All creative design MUST adhere to Caru Cymru and RDP brand guidelines as seen in the attached brand guideline documents.The chosen agency will be expected to liaise with the chosen outdoor advertising agency to create size and format specific signage designs and messaging for DAX advertising.A representative from the chosen agency must be able to attend a roadside litter workshop on Wednesday 26 January between 1pm and 2.30pm.Attend regular meetings with KWT team to agree design and messaging.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-117293
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=117293
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£8,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Mar 20223 years ago
Submission Deadline
21 Jan 2022Expired
Future Notice Date
Not specified
Award Date
11 Mar 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
KEEP WALES TIDY
Contact Name
Holly Aspey
Contact Email
Not specified
Contact Phone
+44 2920756767

Buyer Location

Locality
CARDIFF
Postcode
CF11 9HB
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Riverside
Westminster Constituency
Cardiff West

Supplier Information

Number of Suppliers
1
Supplier Name

DROPLET

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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