Award

Student Recruitment Campaign

CARDIFF METROPOLITAN UNIVERSITY

This public procurement record has 2 releases in its history.

Summary of the contracting process

Cardiff Metropolitan University is seeking a provider for its Student Recruitment Campaign for the years 2023 to 2025. This initiative falls under the services industry category, specifically focusing on advertising campaign services as part of an open procurement process. The tender stage is currently active, and the submission deadline was on 7th June 2022, with the award period concluding on 4th July 2022. The university, located at Llandaff campus in Cardiff, aims to enhance its profile in various academic fields by engaging a creative agency that can develop a compelling recruitment campaign.

This tender presents significant opportunities for businesses specialising in advertising, marketing, and design, particularly those with experience in higher education. Agencies that can creatively craft campaigns aimed at a diverse and international student body will be well-suited to compete. The successful bidder will contribute to Cardiff Met's goal of increasing student applications and retention in a competitive academic marketplace, making it an attractive project for firms looking to expand their client base in the education sector.

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Notice Title

Student Recruitment Campaign

Notice Description

The University is appointing a provider for the Cardiff Met Student Recruitment Campaign 2023-2025.The University's academic portfolio is oriented towards practice-focused and professionally recognised education and research. Our taught programmes align with the University's research and innovation agenda and deliver impact in a wide range of areas across art, design and environment, business and management, education and social policy, sport and health sciences and digital and data sciences, computing, robotics and engineering technologies.We trace our history back to 1865, when the School of Art first opened in the Old Free Library in Cardiff. Our vision emboldens this commitment to education, research and innovation undertaken in partnership with our students, governments, business and industry and with tangible benefits for individuals, society and the economy. We are committed to ensuring that every student fulfils their potential to make outstanding graduate-level contributions to their own and future generations.The University is a values-driven university with students' careers and employability at the forefront of its teaching. Our degree programmes equip our students with the knowledge and skills necessary to positively engage with the challenges of a complex, changing world.The Cardiff Met EDGE embeds Ethical, Digital, Global and Entrepreneurial skills in the curriculum, building students' experience, knowledge, confidence and resilience, and their subject specialist knowledge.With academics engaged in the industry and research, our programmes are oriented toward practice-focused and professionally recognised education, ensuring high impact by meeting industry needs and influencing governmental bodies, organisations, and networks across our subjects.The University has over 12,000 students based on two campuses in Cardiff and over 10,000 trans-national education students studying Cardiff Met degrees at partner institutions in 15 countries around the world. Students come from over 140 countries and 20% of our Cardiff-based students are international.In an increasingly competitive higher education environment, we need to maintain our point of difference while reaching a broader audience. We have a strong reputation in our art and design, sport, health, and education specialisms, and want to maintain this while building our profile in finance and management and our new subject area engineering and technologies. We therefore want to start speaking to people who might not know about Cardiff Met and what we stand for. We have set ambitious objectives to grow high quality applications and ensure they convert to enrolment for both Undergraduate and Postgraduate programmes.With many universities in the Cardiff vicinity with similar portfolio it can be hard sometimes for students to navigate, however with our unique student experience and real-world application academic offering, we have a positive story to tell about the extra experiences, career and employment opportunities, location and our values driven outlook that studying at Cardiff Met affords.We are keen for a campaign that responds to the fierce higher education marketplace and student number targets, reaches out to students who might not be aware of us or the quality of our academic offering, and articulates our core proposition creatively.We therefore require an agency to:i. Develop the creative concept and associated look and feel for our 2023 -2025 entry recruitment campaignii. Design the 2023 selected digital and print assets and 2024 entry undergraduate prospectus

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-121444
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=121444
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
15 Jul 20223 years ago
Submission Deadline
7 Jun 2022Expired
Future Notice Date
Not specified
Award Date
5 Jul 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CARDIFF METROPOLITAN UNIVERSITY
Contact Name
Abigail Naci, Sarah Hampson-Jones
Contact Email
anaci@cardiffmet.ac.uk, tenders@cardiffmet.ac.uk
Contact Phone
+44 2920416061, +44 2920417296

Buyer Location

Locality
CARDIFF
Postcode
CF5 2YB
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified

Local Authority
Cardiff
Electoral Ward
Llandaff
Westminster Constituency
Cardiff West

Supplier Information

Number of Suppliers
1
Supplier Name

BAXTER & BAILEY

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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