Tender

Development of a new Brand Identity for Wrexham University

GLYNDWR UNIVERSITY

This public procurement record has 1 release in its history.

Tender

31 Oct 2022 at 15:16

S2W Notice - Website Invitation to Tender Notice
Summary of the contracting process

The Glyndwr University in Wrexham is inviting tenders for the development of a new Brand Identity aimed at enhancing brand consistency and increasing visibility. The procurement involves a full-service agency to create bilingual brand concepts for various target audiences, with contract dates from 9th January 2023 to 5th May 2023.

This tender opportunity in the advertising and marketing services category presents a chance for businesses specialising in brand strategy, design consultancy, and marketing services to collaborate with the university. Companies capable of engaging with diverse stakeholders and delivering compelling brand identities are well-suited to compete for this opportunity.

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Notice Information

Notice Title

Development of a new Brand Identity for Wrexham University

Notice Description

We are seeking a partner agency to work with us collaboratively on a brand identity and positioning exercise designed to improve the consistency of the presentation of the brand and increase awareness of the University and its distinctive offer externally with the goal of becoming more relevant to target markets, more competitive and more recognisable.We require a full service agency to take a considered and consultative approach to the development of a new brand strategy for the University to cover multiple audience types and outline a clear strategy for sub-brands. The agency appointed will be required to develop strong bilingual (Welsh and English) brand concepts, as well as associated visuals, messaging and content which can be adapted to serve a number of key target audiences, including:Prospective students - UG and PG - homeProspective students UG and PG - internationalProspective staffInternal - staff and studentsStudents studying with international academic partnersCorporate (e.g. partners, funding bodies, Welsh Government, business and industry)The successful agency will be expected to understand that this must be a whole-university project where everyone has the opportunity to be involved. In order to arrive at an authentic, yet aspirational, positioning statement and brand identity, the agency must build in time to undertake meaningful and ongoing engagement with the student community, including the Students' Union, staff at all levels of the organisation, senior management and the Board of Governors, high schools, academic partners, as well as other local and regional stakeholders, and to work closely with key staff from the University's Marketing and Recruitment Directorate as well as other key departments throughout all stages of the project.The indicative Targeted contract dates will commence on 9th January 2023 until 5th May 2023 (which is subject to confirmation)NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=126100.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. Details as per Invitation to Tender Documents(WA Ref:126100)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-126100
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126100
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
S2W Notice - Website Invitation to Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341100 - Advertising consultancy services

79342000 - Marketing services

79400000 - Business and management consultancy and related services

79413000 - Marketing management consultancy services

79415200 - Design consultancy services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
31 Oct 20223 years ago
Submission Deadline
28 Nov 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
GLYNDWR UNIVERSITY
Contact Name
Arwel Staples
Contact Email
Not specified
Contact Phone
+44 1978293188

Buyer Location

Locality
WREXHAM
Postcode
LL11 2AW
Post Town
Llandudno
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL3 North Wales
Small Region (ITL 3)
TLL34 Flintshire and Wrexham
Delivery Location
Not specified
Local Authority
Wrexham
Electoral Ward
Grosvenor
Westminster Constituency
Wrexham

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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