Award

Neath Port Talbot Destination Marketing & Pride of Place Campaign

NEATH PORT TALBOT COUNCIL

This public procurement record has 2 releases in its history.

Award

18 Apr 2023 at 00:00

Tender

02 Feb 2023 at 00:00

Summary of the contracting process

The Neath Port Talbot Council has awarded a £250,000 contract to Rethink PR & Marketing for the "Neath Port Talbot Destination Marketing & Pride of Place Campaign". The campaign aims to raise the profile of Neath Port Talbot as a visitor destination and change perceptions of the area as a place to live, work, and visit. The campaign includes destination marketing and 'Pride of Place' marketing elements, targeting visitors to the area and local residents.

This procurement process by the Neath Port Talbot Council offers opportunities for businesses, especially in the services sector, to participate in delivering the marketing campaign. Small and medium-sized enterprises (SMEs) with experience in marketing campaigns or destination branding could find this tender suitable for their expertise. The tender process is open, with submissions accepted electronically, and the contract involves delivering the campaign outputs by March 2025, with a scheduled commencement date in May 2023.

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Notice Title

Neath Port Talbot Destination Marketing & Pride of Place Campaign

Notice Description

See description of procurement

Lot Information

Lot 1

An award has been made by Neath Port Talbot Council to appoint a supplier to deliver the following campaign: The Campaign:- The aims for the Neath Port Talbot Destination Marketing and Pride of Place campaign is to raise the profile of Neath Port Talbot as an alternative year round visitor destination and change perceptions of Neath Port Talbot as a place to live, work and visit. The campaign should be delivered in full and all campaign outputs met by 31st March 2025. Commencement date scheduled for May 2023. There are two distinct elements to the campaign which are summarised below. Destination marketing campaign:- This element of the campaign will utilise the 'Dramatic Heart of Wales' destination brand to target overnight 'short stay' visitors to the area in order to encourage the growth of the visitor economy. 'Pride of Place' marketing campaign :- This element of the campaign will utilise the wider place brand (in particular the Front and Centre brand) to change perceptions of Neath Port Talbot among local Neath Port Talbot residents and residents and investors within the South Wales region.. NPTCBC has recently secured funding via the UK Shared Prosperity Fund (SPF) to deliver a destination marketing and pride of place campaign targeting visitors to Neath Port Talbot and residents and investors within the region.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-128356
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128356
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342200 - Promotional services

79416000 - Public relations services

Notice Value(s)

Tender Value
£250,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£250,000 £100K-£500K

Notice Dates

Publication Date
18 Apr 20232 years ago
Submission Deadline
8 Mar 2023Expired
Future Notice Date
Not specified
Award Date
31 Mar 20232 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NEATH PORT TALBOT COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
PORT TALBOT
Postcode
SA13 1PJ
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL44 Neath Port Talbot
Delivery Location
TLL17 Bridgend and Neath Port Talbot

Local Authority
Neath Port Talbot
Electoral Ward
Aberavon
Westminster Constituency
Aberafan Maesteg

Supplier Information

Number of Suppliers
1
Supplier Name

RETHINK PR & MARKETING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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