Award

MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN

MENTER A BUSNES

This public procurement record has 2 releases in its history.

Award

25 May 2023 at 00:00

Tender

24 Jan 2023 at 00:00

Summary of the contracting process

The public procurement process for the contract "MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN" was initiated by the organisation Menter a Busnes, a not-for-profit entity based in Aberystwyth, Ceredigion, UK. The procurement is in the services category and is currently at the award stage. The deadline for submission was on 6th March 2023.

This tender presents an opportunity for businesses involved in media planning and buying focused on promoting Welsh food tourism. Suitable businesses would have expertise in highly targeted and measurable media planning technology. The contract value is £160,000 GBP, and interested parties should target Welsh and GB consumers to encourage them to engage with Welsh food and drink experiences.

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Notice Title

MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN

Notice Description

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.

Lot Information

Lot 1

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-128403
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128403
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£160,000 £100K-£500K
Lots Value
£160,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£150,000 £100K-£500K

Notice Dates

Publication Date
25 May 20232 years ago
Submission Deadline
6 Mar 2023Expired
Future Notice Date
Not specified
Award Date
24 May 20232 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
MENTER A BUSNES
Contact Name
Not specified
Contact Email
ilan.jones2@menterabusnes.co.uk
Contact Phone
+44 1970636565

Buyer Location

Locality
CEREDIGION
Postcode
SY23 3AH
Post Town
Shrewsbury
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL41 Mid Wales
Delivery Location
TLL Wales

Local Authority
Ceredigion
Electoral Ward
Llanbadarn Fawr
Westminster Constituency
Ceredigion Preseli

Supplier Information

Number of Suppliers
1
Supplier Name

UBIQUITY

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN425267&idx=1
    24th January 2023 - MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN
  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN425267
    MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN - A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.
  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=MAY438619
    MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN - A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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