Award

Digital Advertising

SWANSEA UNIVERSITY

This public procurement record has 2 releases in its history.

Award

26 Sep 2024 at 00:00

Tender

26 Oct 2023 at 00:00

Summary of the contracting process

Swansea University is seeking to procure a contractor for digital advertising through an open procedure. This contract is for a three-year period commencing in March 2024, with an option to extend for an additional 12 months. The contract involves buying and managing digital advertising for student recruitment and other marketing projects across various platforms and channels. The procurement process has reached the award stage, with Adgen Ltd chosen as the supplier. The procurement effort, classified under the education sector (CPV codes 79341000, 79341400, 79340000), will cover projects within the UK, and the contract was signed on 12 April 2024.

This tender offers significant opportunities for businesses with expertise in digital media buying, particularly those familiar with the higher education sector's recruitment cycle. Ideal candidates include firms that are Google or Facebook partner certified and have experience in social, search, and programmatic advertising. The contract's potential value of up to £1,200,000 presents a substantial growth opportunity for small to medium enterprises (SMEs) with the necessary skills and partnerships. This is especially beneficial for firms capable of integrating their services with existing creative design agencies to deliver comprehensive advertising solutions.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Digital Advertising

Notice Description

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.

Lot Information

Lot 1

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The appointed contractor will have extensive expertise in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions. Contractors are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and internationally.

Renewal: 3 year contract plus a an additional 1 year optional extension period (3+1)

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-135665
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=135665
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£1,200,000 £1M-£10M
Lots Value
£1,200,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Sep 20241 years ago
Submission Deadline
27 Nov 2023Expired
Future Notice Date
Not specified
Award Date
12 Apr 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
SWANSEA UNIVERSITY
Contact Name
Not specified
Contact Email
procurement@swansea.ac.uk
Contact Phone
+44 1792602779

Buyer Location

Locality
SWANSEA
Postcode
SA2 8PP
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified

Local Authority
Swansea
Electoral Ward
Sketty
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

ADGEN

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=OCT455156
    Digital Advertising - The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.
  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=SEP491507
    Digital Advertising - The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-kuma6s-135665-2024-09-26T00:00:00Z",
    "date": "2024-09-26T00:00:00Z",
    "ocid": "ocds-kuma6s-135665",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-11",
            "name": "Swansea University",
            "identifier": {
                "legalName": "Swansea University"
            },
            "address": {
                "streetAddress": "Procurement Office, Swansea University, Singleton Park",
                "locality": "Swansea",
                "region": "UKL18",
                "postalCode": "SA2 8PP"
            },
            "contactPoint": {
                "email": "procurement@swansea.ac.uk",
                "telephone": "+44 1792602779",
                "url": "https://etenderwales.bravosolution.co.uk"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.swansea.ac.uk"
            }
        },
        {
            "id": "org-2",
            "name": "High Court",
            "identifier": {
                "legalName": "High Court"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, The Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL"
            },
            "contactPoint": {
                "telephone": "+44 2079477501"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "org-4",
            "name": "Swansea University",
            "identifier": {
                "legalName": "Swansea University"
            },
            "address": {
                "streetAddress": "Procurement Office, Swansea University, Singleton Park",
                "locality": "Swansea",
                "region": "UKL18",
                "postalCode": "SA2 8PP"
            },
            "contactPoint": {
                "email": "procurement@swansea.ac.uk",
                "telephone": "+44 1792602779"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.swansea.ac.uk"
            }
        },
        {
            "id": "org-6",
            "name": "Adgen Ltd",
            "identifier": {
                "legalName": "Adgen Ltd"
            },
            "address": {
                "streetAddress": "2 Chapel Court, Holly Walk",
                "locality": "Leamington Spa",
                "region": "UKG13",
                "postalCode": "CV324YS"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        },
        {
            "id": "org-3",
            "name": "High Court",
            "identifier": {
                "legalName": "High Court"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, The Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL"
            },
            "contactPoint": {
                "telephone": "+44 2079477501"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "name": "Swansea University",
        "id": "org-4"
    },
    "tender": {
        "id": "ocds-kuma6s-135665-tender-144458-SU25(24)",
        "title": "Digital Advertising",
        "description": "The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "id": "79341000",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341400",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79340000",
                        "scheme": "CPV"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    },
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amount": 1200000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://etenderwales.bravosolution.co.uk",
        "tenderPeriod": {
            "endDate": "2023-11-27T14:00:00Z"
        },
        "awardPeriod": {
            "startDate": "2023-11-27T14:00:00Z"
        },
        "documents": [
            {
                "id": "OCT455156",
                "documentType": "contractNotice",
                "title": "Digital Advertising",
                "description": "The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.",
                "url": "https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=OCT455156",
                "format": "text/html"
            },
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "SEP491507",
                "documentType": "awardNotice",
                "title": "Digital Advertising",
                "description": "The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.",
                "url": "https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=SEP491507",
                "format": "text/html"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The appointed contractor will have extensive expertise in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions. Contractors are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and internationally.",
                "status": "complete",
                "value": {
                    "amount": 1200000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Approach",
                            "description": "25%"
                        },
                        {
                            "type": "price",
                            "description": "30%"
                        }
                    ]
                },
                "hasOptions": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "3 year contract plus a an additional 1 year optional extension period (3+1)"
                }
            }
        ],
        "bidOpening": {
            "date": "2023-11-27T14:00:00Z"
        },
        "coveredBy": [
            "GPA"
        ],
        "submissionTerms": {
            "languages": [
                "en",
                "cy"
            ]
        },
        "classification": {
            "id": "79341000",
            "scheme": "CPV"
        },
        "hasRecurrence": false,
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        }
    },
    "language": "EN",
    "description": "(WA Ref:144458)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-135665"
        }
    ],
    "noticetype": "OJEU - F3 - Contract Award Notice",
    "awards": [
        {
            "id": "ocds-kuma6s-135665-award-144458-3",
            "suppliers": [
                {
                    "id": "org-6",
                    "name": "Adgen Ltd"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "ocds-kuma6s-135665-award-144458-3",
            "awardID": "ocds-kuma6s-135665-award-144458-3",
            "status": "active",
            "dateSigned": "2024-04-12T00:00:00Z"
        }
    ],
    "relatedProcesses": [
        {
            "id": "1",
            "relationship": [
                "planning"
            ],
            "scheme": "EU-OJ",
            "identifier": "2023/S 000-031661"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "ocds-kuma6s-135665-bidsstatistic-144458-15",
                "measure": "lowestValidBidValue",
                "value": 8795
            },
            {
                "id": "ocds-kuma6s-135665-bidsstatistic-144458-16",
                "measure": "highestValidBidValue",
                "value": 10000
            },
            {
                "id": "ocds-kuma6s-135665-bidsstatistic-144458-17",
                "measure": "bids",
                "value": 12,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-135665-bidsstatistic-144458-18",
                "measure": "smeBids",
                "value": 12,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-135665-bidsstatistic-144458-19",
                "measure": "foreignBidsFromEU",
                "value": 12,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-135665-bidsstatistic-144458-20",
                "measure": "foreignBidsFromNonEU",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-135665-bidsstatistic-144458-21",
                "measure": "electronicBids",
                "value": 12,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-135665-bidsstatistic-144458-22",
                "measure": "lowestValidBidValue",
                "value": 8795,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-135665-bidsstatistic-144458-23",
                "measure": "highestValidBidValue",
                "value": 10000,
                "relatedLot": "1"
            }
        ]
    }
}