Contract Timeline

Publication Date

9th May 2024 12:59:36 PM

Contract Summary

Cyngor Gwynedd has been successful in securing a budget of over £1.6m for the Diwyllesiant Project from the UK Shared Prosperity Fund.The project aims to promote culture and heritage, physical well-being and healthy living, and develop a sustainable visitor economy. The Diwyllesiant program is delivered as a cross-service project within the Authority, which aims to operate across three priority areas - Culture and Heritage, Healthy and Active Living, and the Sustainable Visitor Economy – for the benefit of, and to support the well-being of Gwynedd residents, communities, businesses, and environment.One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 5,000 additional visitors and £250,000 worth of income to the local economy and communities.Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Llŷn Peninsula and Cambrian Coastline.The working title of the digital marketing campaign will be known as ‘Lleol i Ni’ meaning ‘Local to Us’ with the main objectives of promoting the area’s cultural, heritage, language, landscape, local produce, communities and outdoor opportunities.The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.

Contract Details

Open Contracting ID

ocds-kuma6s-140064

Publication Source

Sell2Wales

Procurement Stage

Award

Procurement Method

N/A

Procurement Method Details

N/A

Procurement Category

Services

Tender Suitability

Framework / DPS

Contract Classification

CPV Code(s)

79310000
79340000
79342000
79413000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security

Awarding Authority

CYNGOR GWYNEDD

Buyer Name

Steven Jones

Buyer Email

Buyer Phone

+44 1286679217

Buyer Address

Economy and Community, Swyddfeydd y Cyngor, Stryd y Jel / Council Offices, Shirehall Street,

Caernarfon

LL55 1SH

Awarded Supplier(s)

Supplier Name(s)

ALAW

Contract Timeline

Publication Date

10th April 2024 15:53:38 PM

Tender Deadline

30th April 2024 17:00:00 PM   Expired

Contract Summary

Cyngor Gwynedd has been successful in securing a budget of over £1.6m for the Diwyllesiant Project from the UK Shared Prosperity Fund.The project aims to promote culture and heritage, physical well-being and healthy living, and develop a sustainable visitor economy. The Diwyllesiant program is delivered as a cross-service project within the Authority, which aims to operate across three priority areas - Culture and Heritage, Healthy and Active Living, and the Sustainable Visitor Economy – for the benefit of, and to support the well-being of Gwynedd residents, communities, businesses, and environment.One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 5,000 additional visitors and £250,000 worth of income to the local economy and communities.Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Llŷn Peninsula and Cambrian Coastline.The working title of the digital marketing campaign will be known as ‘Lleol i Ni’ meaning ‘Local to Us’ with the main objectives of promoting the area’s cultural, heritage, language, landscape, local produce, communities and outdoor opportunities.The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=140064.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. This tender will be assessed on the basis of 80% quality / 20% price.(WA Ref:140064)The buyer considers that this contract is suitable for consortia bidding.

Contract Details

Open Contracting ID

ocds-kuma6s-140064

Publication Source

Sell2Wales

Procurement Stage

Tender

Procurement Method

Open

Procurement Method Details

N/A

Procurement Category

Services

Tender Suitability

Framework / DPS

Contract Classification

CPV Code(s)

79310000
79340000
79342000
79413000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security

Awarding Authority

CYNGOR GWYNEDD

Buyer Name

Steven Jones

Buyer Email

Buyer Phone

+44 1286679217

Buyer Address

Economy and Community, Swyddfeydd y Cyngor, Stryd y Jel / Council Offices, Shirehall Street,

Caernarfon

LL55 1SH