Award

Eryri Snowdonia Mountains and Coast Digital Marketing Campaign

CYNGOR GWYNEDD

This public procurement record has 2 releases in its history.

Award

09 May 2024 at 12:59

S2W Notice - Website Contract Award Notice
Tender

10 Apr 2024 at 15:53

S2W Notice - Website Invitation to Tender Notice
Summary of the contracting process

The Cyngor Gwynedd authority based in Caernarfon, UK, is currently in the tender stage of the procurement process for the "Eryri Snowdonia Mountains and Coast Digital Marketing Campaign" project. The project aims to boost the local economy by promoting culture, heritage, and healthy living through a digital marketing campaign. The deadline for tender submissions is April 30, 2024, with the award period ending on May 9, 2024. This procurement falls under the services industry category and offers opportunities for businesses in market research, advertising, marketing services, and consultancy.

This tender opportunity by Cyngor Gwynedd for the digital marketing campaign presents a chance for businesses specialising in market research, advertising, and marketing services to bid for a contract worth over £1.6 million. The project seeks to generate additional visitors and income to support the local economy and communities of the Eryri Snowdonia Mountains and Coast Tourism Marketing Area. Businesses aiming to contribute to the cultural, heritage, and sustainable development goals of the Gwynedd region would be well-suited to compete for this contract.

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Notice Information

Notice Title

Eryri Snowdonia Mountains and Coast Digital Marketing Campaign

Notice Description

Cyngor Gwynedd has been successful in securing a budget of over PS1.6m for the Diwyllesiant Project from the UK Shared Prosperity Fund.The project aims to promote culture and heritage, physical well-being and healthy living, and develop a sustainable visitor economy. The Diwyllesiant program is delivered as a cross-service project within the Authority, which aims to operate across three priority areas - Culture and Heritage, Healthy and Active Living, and the Sustainable Visitor Economy - for the benefit of, and to support the well-being of Gwynedd residents, communities, businesses, and environment.One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 5,000 additional visitors and PS250,000 worth of income to the local economy and communities.Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Llyn Peninsula and Cambrian Coastline.The working title of the digital marketing campaign will be known as 'Lleol i Ni' meaning 'Local to Us' with the main objectives of promoting the area's cultural, heritage, language, landscape, local produce, communities and outdoor opportunities.The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-140064
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140064
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 May 20241 years ago
Submission Deadline
30 Apr 2024Expired
Future Notice Date
Not specified
Award Date
9 May 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CYNGOR GWYNEDD
Contact Name
Steven Jones
Contact Email
Not specified
Contact Phone
+44 1286679217

Buyer Location

Locality
CAERNARFON
Postcode
LL55 1SH
Post Town
Llandudno
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL3 North Wales
Small Region (ITL 3)
TLL32 Gwynedd
Delivery Location
Not specified
Local Authority
Gwynedd
Electoral Ward
Canol Tref Caernarfon
Westminster Constituency
Dwyfor Meirionnydd

Supplier Information

Number of Suppliers
1
Supplier Name

ALAW

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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