Award

International Managed Services

CARDIFF UNIVERSITY

This public procurement record has 1 release in its history.

Award

22 Jul 2024 at 00:00

OJEU - F3 - Contract Award Notice
Summary of the contracting process

Cardiff University has completed a procurement process for a multi-year strategic marketing campaign titled "International Managed Services" under the education category. The project aims to boost Cardiff University's international student numbers by managing marketing activities across various media, including social media, advertising, and content creation. The procurement followed a limited method due to the unique market offering by the supplier, IDP Connect Ltd, located in London. The contract, valued at £199,600, was signed on 29 June 2024 and covers services intended to diversify the university's student base. The procurement process was in the award stage, and all deliverables are to be implemented in Cardiff, UK.

This tender presents significant opportunities for businesses specialising in strategic marketing, media marketing, and client success management, particularly for those targeting the education sector. Companies with a robust infrastructure for managing comprehensive marketing campaigns and experience in international markets would be well-positioned to compete for similar future opportunities. The nature of the requirement also favours businesses capable of operating at scale, providing end-to-end marketing solutions from media campaigns to student enrolment management, thus facilitating substantial business growth through long-term institutional engagements.

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Notice Information

Notice Title

International Managed Services

Notice Description

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

Lot Information

Lot 1

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

Procurement Information

IDP Connect - only available supplier, as this is a unique market offering by IDP. Only IDP have a contract to recruit for Cardiff University across these markets. No other opportunity to do this at scale in these 4 markets. There are limited spots for universities for this supplier to carry out managed services, so the requirement is urgent.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-143201
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=143201
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

98910000 - Services specific to international organisations and bodies

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£199,600 £100K-£500K

Notice Dates

Publication Date
22 Jul 20241 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Jun 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CARDIFF UNIVERSITY
Contact Name
Not specified
Contact Email
Not specified
Contact Phone
Not specified

Buyer Location

Locality
CARDIFF
Postcode
CF24 0DE
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL22 Cardiff and Vale of Glamorgan
Local Authority
Cardiff
Electoral Ward
Adamsdown
Westminster Constituency
Cardiff East

Supplier Information

Number of Suppliers
2
Supplier Names

CARDIFF UNIVERSITY

IDP CONNECT

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUL485263
    International Managed Services - A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

Open Contracting Data Standard (OCDS)

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