Award

FC028/2024/2025 - Income Maximisation Campaign 2024-25

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

07 Oct 2024 at 13:48

S2W Notice - Website Contract Award Notice
Summary of the contracting process

The Welsh Government has awarded a contract for the "FC028/2024/2025 - Income Maximisation Campaign 2024-25" tender. This procurement process falls within the services industry category, specifically focusing on advertising consultancy, management, and campaign services. The contract was awarded to SBW Advertising Ltd, based in Bristol. The final contract was signed on 4th October 2024, and the procurement process has reached the award stage. This initiative is located in Cardiff, under the purview of the Corporate Procurement Services of the Welsh Government.

This tender represents a significant opportunity for businesses specialising in communications and advertising. Companies engaged in developing and delivering national communications campaigns have good potential to compete in similar tenders. The successful bidder, SBW Advertising Ltd, demonstrates the calibre of firms suited for such contracts. This procurement can create growth opportunities for agencies skilled in crafting impactful advertising strategies, thereby enhancing market presence and expanding their portfolio through governmental collaborations.

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Notice Information

Notice Title

FC028/2024/2025 - Income Maximisation Campaign 2024-25

Notice Description

Communications agency to develop and deliver a national communications campaign to support income maximisation.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-145043
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=145043
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£126,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Oct 20241 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
4 Oct 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Corporate Procurement Services
Contact Email
Not specified
Contact Phone
+44 3000257095

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

SBW ADVERTISING

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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