Award

Behavioural Insights Support for Automatic Registration Pilot Communications

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

03 Feb 2025 at 16:00

S2W Notice - Website Contract Award Notice
Summary of the contracting process

The Welsh Government has initiated a procurement process focusing on "Behavioural Insights Support for Automatic Registration Pilot Communications" in the services industry category. Based in Cardiff, this project aims to explore, develop, and test communication strategies using Behavioural Insights to assist pilot authorities in issuing informative messages to electors. The procurement has progressed to the Award stage, with the contract valued at £86,490.59 being signed on 20th January 2025. The project is expected to last up to six months and will involve creating communications that simplify complex information for various groups of electors to support changes in the registration system.

This tender offers substantial growth opportunities for businesses proficient in behavioural science and data analysis, specifically those equipped to handle public communication projects. Companies specialising in training services and evidence-based consultancy will find this tender particularly suitable. The awarded contract to the Behavioural Insights Team underscores the demand for expertise in translating behavioural insights into practical communication solutions, highlighting a lucrative niche for businesses aiming to leverage their skills in government procurement processes.

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Notice Information

Notice Title

Behavioural Insights Support for Automatic Registration Pilot Communications

Notice Description

The client requires an up to 6 month contract to explore, develop and test communications, using Behavioural Insight techniques to inform the communications that will be issued by pilot authorities to electors.The contract will explore attitudes and understanding of electors relating to the change to the registration system. The contract will consider that electors will fall into a number of groups including those that will already be registered, those who may be entitled to be anonymously registered and those who may wish to opt-out.The contractor will use the findings from the exploration stage to develop and test potential communications including a notice of registration letter that needs to convey a great deal of complex information in a simple, clear and understandable way to enable the recipient to make well-informed choices. The communications must provide important information to electors which can meet the objective of the pilot which is to encourage public understanding of and support for the changes. The successful bidder will produce of a body of knowledge, codified in a final report and presentation to inform interventions to be used by local authorities taking part in the pilot programme.This tender was taken through the Welsh Government's Technical Policy L&D DPS using Category 5 - Evidence & Data Analysis.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-147847
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147847
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services

CPV Codes

80500000 - Training services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£86,490 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Feb 20251 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
20 Jan 20251 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Corporate Procurement Services
Contact Email
cpsprocurementadvice@gov.wales
Contact Phone
+44 3000257095

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

BEHAVIOURAL INSIGHTS TEAM

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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