Award

Digital Advertising Framework

CARDIFF UNIVERSITY

This public procurement record has 2 releases in its history.

Award

08 Jul 2025 at 00:00

Tender

07 Feb 2025 at 00:00

Summary of the contracting process

Cardiff University, a body governed by public law based in Cardiff, seeks to establish a Digital Advertising Framework through an open procurement process. This initiative falls under the education industry category and aims to secure digital advertising and media buying services. The procurement stage is complete, with the contract awarded on 30th June 2025 to a supplier named Hybrid, located in Bristol. The framework serves projects involving digital, PPC, and social advertising across the UK, particularly focusing on a 'single source' framework agreement. Initially tendered with a value of £1.2 million, the process moved from an active tender stage which concluded a tender period ending on 12th March 2025, to a completed contract now effectively active.

This tender provides significant opportunities for businesses specialising in digital marketing, campaign management, creative design, and media buying. Small and medium-sized enterprises (SMEs), like Hybrid, are well-suited to compete for such contracts, particularly those capable of offering innovative strategies across digital platforms. The project not only offers an opportunity to strengthen collaboration with a reputable educational institution but also presents a platform for businesses to expand their portfolio by engaging in diverse advertising projects with a significant financial scope. Successful participation can lead to increased business visibility and expertise within the educational sector, enhancing business growth potential through service diversification and strategic partnerships.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Digital Advertising Framework

Notice Description

Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.

Lot Information

Lot 1

Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.

Renewal: 2 x 1 year extension periods

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-147999
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147999
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£1,200,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£1,200,000 £1M-£10M

Notice Dates

Publication Date
8 Jul 20257 months ago
Submission Deadline
12 Mar 2025Expired
Future Notice Date
Not specified
Award Date
30 Jun 20257 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CARDIFF UNIVERSITY
Contact Name
Not specified
Contact Email
pricejk@cardiff.ac.uk, rogalaa@cardiff.ac.uk
Contact Phone
+44 2920879648

Buyer Location

Locality
CARDIFF
Postcode
CF24 4HQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL22 Cardiff and Vale of Glamorgan

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
2
Supplier Names

CARDIFF UNIVERSITY

HYBRID

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=FEB497555
    Digital Advertising Framework - Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.
  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUL525336
    Digital Advertising Framework - Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-kuma6s-147999-2025-07-08T00:00:00Z",
    "date": "2025-07-08T00:00:00Z",
    "ocid": "ocds-kuma6s-147999",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-28",
            "name": "Cardiff University",
            "identifier": {
                "legalName": "Cardiff University"
            },
            "address": {
                "streetAddress": "Procurement Services, The Spark Building, 3rd Floor, Maindy Road",
                "locality": "Cardiff",
                "region": "UKL",
                "postalCode": "CF24 4HQ"
            },
            "contactPoint": {
                "email": "Pricejk@cardiff.ac.uk",
                "telephone": "+44 2920879648",
                "url": "https://in-tendhost.co.uk/cardiffuniversity/aspx/Home"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.cardiff.ac.uk/business/why-work-with-us/for-suppliers"
            }
        },
        {
            "id": "org-2",
            "name": "High Court",
            "identifier": {
                "legalName": "High Court"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, The Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL"
            },
            "contactPoint": {
                "telephone": "+44 2079477501"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "org-118",
            "name": "Cardiff University",
            "identifier": {
                "legalName": "Cardiff University"
            },
            "address": {
                "streetAddress": "Procurement Services, The Spark Building, 3rd Floor, Maindy Road",
                "locality": "Cardiff",
                "region": "UKL",
                "postalCode": "CF24 4HQ"
            },
            "contactPoint": {
                "email": "rogalaa@cardiff.ac.uk",
                "telephone": "+44 2920879648"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody",
                "supplier"
            ],
            "details": {
                "scale": "large",
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.cardiff.ac.uk/business/why-work-with-us/for-suppliers"
            }
        },
        {
            "id": "org-323",
            "name": "Hybrid",
            "identifier": {
                "legalName": "Hybrid"
            },
            "address": {
                "streetAddress": "46-48 Queen Charlotte Street",
                "locality": "Bristol",
                "region": "UKK11",
                "postalCode": "BS14HX"
            },
            "contactPoint": {
                "telephone": "+44 1172443750"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        },
        {
            "id": "org-3",
            "name": "High Court",
            "identifier": {
                "legalName": "High Court"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, The Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL"
            },
            "contactPoint": {
                "telephone": "+44 2079477501"
            },
            "roles": [
                "reviewBody",
                "mediationBody",
                "reviewContactPoint"
            ]
        }
    ],
    "buyer": {
        "name": "Cardiff University",
        "id": "org-118"
    },
    "tender": {
        "id": "ocds-kuma6s-147999-tender-153137-CU.1823.GD",
        "title": "Digital Advertising Framework",
        "description": "Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "id": "79340000",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341000",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341200",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341400",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341100",
                        "scheme": "CPV"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL22"
                    },
                    {
                        "region": "UKL22"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amount": 1200000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://in-tendhost.co.uk/cardiffuniversity/aspx/Home",
        "tenderPeriod": {
            "endDate": "2025-03-12T12:00:00Z"
        },
        "awardPeriod": {
            "startDate": "2025-03-12T12:00:00Z"
        },
        "documents": [
            {
                "id": "FEB497555",
                "documentType": "contractNotice",
                "title": "Digital Advertising Framework",
                "description": "Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.",
                "url": "https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=FEB497555",
                "format": "text/html"
            },
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            },
            {
                "id": "JUL525336",
                "documentType": "awardNotice",
                "title": "Digital Advertising Framework",
                "description": "Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.",
                "url": "https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUL525336",
                "format": "text/html"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.",
                "status": "complete",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Written Response",
                            "description": "45"
                        },
                        {
                            "type": "price",
                            "description": "20"
                        }
                    ]
                },
                "hasOptions": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "2 x 1 year extension periods"
                }
            }
        ],
        "bidOpening": {
            "date": "2025-03-12T12:00:00Z"
        },
        "communication": {
            "atypicalToolUrl": "https://in-tendhost.co.uk/cardiffuniversity/aspx/Home"
        },
        "coveredBy": [
            "GPA"
        ],
        "submissionTerms": {
            "languages": [
                "en",
                "cy"
            ]
        },
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 1
            }
        },
        "classification": {
            "id": "79341000",
            "scheme": "CPV"
        },
        "hasRecurrence": false,
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        }
    },
    "language": "EN",
    "description": "(WA Ref:153137)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-147999"
        }
    ],
    "noticetype": "OJEU - F3 - Contract Award Notice",
    "awards": [
        {
            "id": "ocds-kuma6s-147999-award-153137-261",
            "suppliers": [
                {
                    "id": "org-323",
                    "name": "Hybrid"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "ocds-kuma6s-147999-award-153137-261",
            "awardID": "ocds-kuma6s-147999-award-153137-261",
            "status": "active",
            "value": {
                "amount": 1200000,
                "currency": "GBP"
            },
            "dateSigned": "2025-06-30T00:00:00Z"
        }
    ],
    "relatedProcesses": [
        {
            "id": "1",
            "relationship": [
                "planning"
            ],
            "scheme": "EU-OJ",
            "identifier": "2025/S 000-004096"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "ocds-kuma6s-147999-bidsstatistic-153137-1236",
                "measure": "bids",
                "value": 7,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-147999-bidsstatistic-153137-1237",
                "measure": "smeBids",
                "value": 7,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-147999-bidsstatistic-153137-1238",
                "measure": "foreignBidsFromEU",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-147999-bidsstatistic-153137-1239",
                "measure": "foreignBidsFromNonEU",
                "value": 7,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-147999-bidsstatistic-153137-1240",
                "measure": "electronicBids",
                "value": 7,
                "relatedLot": "1"
            }
        ]
    }
}