Award

Swansea Pantomime

CITY & COUNTY OF SWANSEA

This public procurement record has 2 releases in its history.

Award

26 Aug 2025 at 00:00

Tender

20 Feb 2025 at 00:00

Summary of the contracting process

The City & County of Swansea has awarded the contract for the annual Swansea Pantomime to IMAGINE THEATRE LIMITED, which will be held at the Swansea Grand Theatre between 2027 and 2029. The procurement process was conducted using an open procedure, with a focus on services within the general public services industry category. The process is now in the award stage, with the contract valued at GBP 4,500,000, and it was signed on the 29th of July, 2025. The theatre is located at the Civic Centre in Swansea, Wales, which provides a key cultural and entertainment venue with a seating capacity of 1,020. The opportunity was facilitated by the City & County of Swansea as the buying organisation, and the contracting was subject to the regulations of the Government Procurement Agreement (GPA).

This tender offers significant growth opportunities for SMEs, particularly those specialising in theatrical productions, event management, and cultural entertainment services. The procurement's focus on quality and price demonstrates the emphasis on delivering high-calibre performances, with the potential for a contract continuation up to 2029. Businesses capable of managing large-scale theatrical events, with competitive pricing strategies and the ability to provide quality cultural experiences, would be well-positioned to engage in similar procurement opportunities. The open procurement method also suggests robust competition and transparency, welcoming participation from various qualified suppliers.

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Notice Title

Swansea Pantomime

Notice Description

Swansea Grand Theatre is a large theatre in South West Wales that was opened in 1897. The theatre is owned and maintain by the Local Authority. The theatre facilitates a number of large scale productions through to smaller amateur shows. We are a large venue with a main auditorium that has the capacity of seating 1,020. The Pantomime is held each year and we are now looking to procure a provider from Christmas 2027, 2028 and 2029.

Lot Information

Lot 1

Swansea Grand Theatre is a large theatre in South West Wales that was opened in 1897. The theatre is owned and maintain by the Local Authority. The theatre facilitates a number of large scale productions through to smaller amateur shows. We are a large venue with a main auditorium that has the capacity of seating 1,020. The Pantomime is held each year and we are now looking to procure a provider from Christmas 2027, 2028 and 2029.

Renewal: Up to 24 month extension option

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-148333
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=148333
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services


CPV Codes

92300000 - Entertainment services

92310000 - Artistic and literary creation and interpretation services

92312100 - Theatrical producers', singer groups', bands' and orchestras' entertainment services

92312110 - Theatrical producer entertainment services

92340000 - Dance and performance entertainment services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£4,500,000 £1M-£10M

Notice Dates

Publication Date
26 Aug 20256 months ago
Submission Deadline
28 Mar 2025Expired
Future Notice Date
Not specified
Award Date
29 Jul 20256 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CITY & COUNTY OF SWANSEA
Contact Name
Lisa Evans
Contact Email
procurement@swansea.gov.uk
Contact Phone
+44 1792637242, +44 7966230649

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
TLL18 Swansea

Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

IMAGINE THEATRE

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=FEB497816
    Swansea Pantomime - Swansea Grand Theatre is a large theatre in South West Wales that was opened in 1897. The theatre is owned and maintain by the Local Authority. The theatre facilitates a number of large scale productions through to smaller amateur shows. We are a large venue with a main auditorium that has the capacity of seating 1,020. The Pantomime is held each year and we are now looking to procure a provider from Christmas 2027, 2028 and 2029.
  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=AUG539011
    Swansea Pantomime - Swansea Grand Theatre is a large theatre in South West Wales that was opened in 1897. The theatre is owned and maintain by the Local Authority. The theatre facilitates a number of large scale productions through to smaller amateur shows. We are a large venue with a main auditorium that has the capacity of seating 1,020. The Pantomime is held each year and we are now looking to procure a provider from Christmas 2027, 2028 and 2029.

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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