Award

International Relations and Trade Events Management

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

04 Jul 2025 at 00:00

Summary of the contracting process

The Welsh Government has successfully concluded the procurement process for the management of International Relations and Trade events, awarding the contract to Freshwater, a small to medium-sized enterprise based in Cardiff. This procurement was conducted under the Communications and Marketing Framework, using the restricted procedure method, and falls within the services category. The contract seeks to deliver and manage events from April 2025 to March 2027, with an option to extend until March 2028. It's part of the government's efforts to enhance international relations, with a focus on the region of UKL (Wales) and aligns with general public services. The contract was signed on 4th June 2025, with the value set at £990,000.

This tender offers significant opportunities for business growth, particularly for companies specializing in event management and marketing within the public sector. Businesses with capabilities in providing comprehensive event management services and innovative marketing solutions are well-suited to compete for such opportunities in future tenders. Moreover, the focus on international relations promises potential for exposure to international markets, making it particularly appealing for enterprises looking to expand their footprint across borders. The selective procurement method indicates a preference for quality and cost-effective solutions, encouraging competition among competent small and medium-sized enterprises.

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Notice Title

International Relations and Trade Events Management

Notice Description

The Welsh Government requires bidders to provide a fully costed proposal to deliver and manage events for the International Relations department from April 2025 until March 2027 with the potential to extend the contract for up to a further year until March 2028. This procurement will be run under Lot 5 of The Welsh Government's Communications and Marketing Framework ( F228-2022-2023)

Lot Information

Lot 1

The Welsh Government requires bidders to provide a fully costed proposal to deliver and manage events for the International Relations department from April 2025 until March 2027 with the potential to extend the contract for up to a further year until March 2028. This procurement will be run under Lot 5 of The Welsh Government's Communications and Marketing Framework ( F228-2022-2023)

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-152975
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=152975
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79415200 - Design consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£990,000 £500K-£1M

Notice Dates

Publication Date
4 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
4 Jun 20258 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
CPS Advice Mailbox
Contact Email
cpsprocurementadvice@gov.wales
Contact Phone
+44 3000257095

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

FRESHWATER

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUL523734
    International Relations and Trade Events Management - The Welsh Government requires bidders to provide a fully costed proposal to deliver and manage events for the International Relations department from April 2025 until March 2027 with the potential to extend the contract for up to a further year until March 2028. This procurement will be run under Lot 5 of The Welsh Government's Communications and Marketing Framework ( F228-2022-2023)

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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