Award

Hate Hurts Wales Communications Campaigns

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

25 Jul 2025 at 10:40

S2W Notice - Website Contract Award Notice
Summary of the contracting process

The Welsh Government has completed the award stage for a public procurement contract titled "Hate Hurts Wales Communications Campaign." This project falls under the services industry category, specifically focusing on advertising and marketing services, and is set in Cardiff. The procurement process involved the continuation and enhancement of a communications campaign aimed at promoting inclusivity and awareness, aligning with several of the Welsh Government's priorities. The contract was awarded to Cowshed Communications, with the contract signing taking place on 25th July 2025. The procurement method was a tender process with an estimated contract value of £391,365 and the possibility for extension subject to a later review.

This procurement offers substantial opportunities for businesses involved in advertising and marketing services, particularly those with expertise in campaign management aimed at social impact. Companies that can contribute innovative strategies for promoting anti-racism and inclusivity within community settings would likely find this contract beneficial for business growth. The initial project duration is twelve months, offering a stable engagement with the potential for further expansion, which could be appealing for businesses looking to establish a long-term partnership with a prominent government body such as the Welsh Government.

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Notice Information

Notice Title

Hate Hurts Wales Communications Campaigns

Notice Description

The delivery of this campaign is an integral part of a number of the Welsh Government's priorities, including the Anti-Racist Wales Action Plan and LGBTQ+ Action Plan -both of which feature the Hate Hurts Wales Campaign as a key action - as well as the work of the Disability Rights Taskforce and the Faith Communities Forum. The campaign also aligns with the well-being goals of a more equal Wales and a Wales of more cohesive communities, put in place by the Well-being of Future Generations (Wales) Act 2015.The campaign first launched in March 2021, and since then bursts have included television and radio advertising, digital advertising, advertising at bus and train stations and on buses, and out of home advertising. There has also been activity linked to the National Hate Crime Awareness Week in October.This contract is for the continuation and further development of the Hate Hurts Wales campaign for 12 months, with the possibility of extension of a further 12 months (subject to a review in late 2025/early 2026).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-153990
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=153990
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£391,365 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
25 Jul 20257 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Mark Davies
Contact Email
mark.davies@gov.wales
Contact Phone
+44 3000257095

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

COWSHED COMMUNICATIONS

Further Information

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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