Notice Information
Notice Title
Income Maximisation Campaign 2025/26
Notice Description
The successful bidder is required to run a Campaign to encourage the public to apply for any unclaimed benefits they may be entitled to using the Advice Cymru advice service. The initial contract will be for 8 months, with an optional extension of an additional 10 months up to 31st March 2027.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-kuma6s-156642
- Publication Source
- Sell2Wales
- Latest Notice
- https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=156642
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- S2W Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Not Specified
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79342000 - Marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- £279,067 £100K-£500K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 17 Oct 20254 months ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 14 Oct 20254 months ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Not Specified
- Lots Status
- Not Specified
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- LLYWODRAETH CYMRU / WELSH GOVERNMENT
- Contact Name
- James Roberts
- Contact Email
- Not specified
- Contact Phone
- +44 3000257095
Buyer Location
- Locality
- CAERDYDD / CARDIFF
- Postcode
- CF10 3NQ
- Post Town
- Cardiff
- Country
- Wales
-
- Major Region (ITL 1)
- TLL Wales
- Basic Region (ITL 2)
- TLL5 South East Wales
- Small Region (ITL 3)
- TLL52 Cardiff and Vale of Glamorgan
- Delivery Location
- Not specified
-
- Local Authority
- Cardiff
- Electoral Ward
- Cathays
- Westminster Constituency
- Cardiff South and Penarth
Further Information
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-kuma6s-156642-2025-10-17T16:48:19Z",
"date": "2025-10-17T16:48:19Z",
"ocid": "ocds-kuma6s-156642",
"initiationType": "tender",
"parties": [
{
"id": "org-1",
"name": "Llywodraeth Cymru / Welsh Government",
"address": {
"streetAddress": "Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park,",
"locality": "Caerdydd / Cardiff",
"postalCode": "CF10 3NQ"
},
"contactPoint": {
"name": "James Roberts",
"telephone": "+44 3000257095",
"url": "http://gov.wales"
},
"roles": [
"buyer"
]
},
{
"id": "org-56",
"name": "Cowshed Communication Limited",
"address": {
"streetAddress": "1St Floor, Park House , Greyfriars Road ,",
"locality": "Cardiff",
"postalCode": "CF103AF"
},
"contactPoint": {
"name": "Vicki Spencer-Francis"
},
"roles": [
"supplier"
]
}
],
"buyer": {
"name": "Llywodraeth Cymru / Welsh Government",
"id": "org-1"
},
"tender": {
"id": "ocds-kuma6s-156642-tender-156642",
"title": "Income Maximisation Campaign 2025/26",
"description": "The successful bidder is required to run a Campaign to encourage the public to apply for any unclaimed benefits they may be entitled to using the Advice Cymru advice service. The initial contract will be for 8 months, with an optional extension of an additional 10 months up to 31st March 2027.",
"mainProcurementCategory": "services",
"additionalClassifications": [
{
"id": "79340000",
"description": "Advertising and marketing services",
"scheme": "CPV"
},
{
"id": "79342000",
"description": "Marketing services",
"scheme": "CPV"
}
]
},
"awards": [
{
"id": "ocds-kuma6s-156642-award-156642-49",
"value": {
"amount": 279067,
"currency": "GBP"
},
"suppliers": [
{
"id": "org-56",
"name": "Cowshed Communication Limited"
}
],
"items": [
{
"id": "ocds-kuma6s-156642-awarditem-156642-49"
}
]
}
],
"contracts": [
{
"id": "ocds-kuma6s-156642-award-156642-49",
"awardID": "ocds-kuma6s-156642-award-156642-49",
"status": "active",
"dateSigned": "2025-10-14T00:00:00Z"
}
],
"bids": {
"statistics": [
{
"id": "ocds-kuma6s-156642-bidsstatistic-156642-49",
"measure": "bids",
"value": 2
}
]
},
"noticetype": "S2W Notice - Website Contract Award Notice"
}