Award

Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales

SOCIAL CARE WALES

This public procurement record has 1 release in its history.

Award

26 Nov 2025 at 00:00

Summary of the contracting process

On 26th November 2025, Social Care Wales, located in Cardiff, has completed the procurement process for a Creative & Marketing Partner to support WeCare Wales under the Public Contract Regulations 2015. The awarded contract, valued at £0.01, marks the completion stage of the procurement and follows a restricted procedure, indicating a selective procurement method. The process utilised the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework. This arrangement allows for flexible project-driven work aligned with evolving needs, with activities concentrated across various media channels from TV to print, and ensuring outputs meet Welsh language standards.

This tender creates significant opportunities for growth, especially for businesses with capabilities in creative and strategic media marketing, who can provide proactive and dynamic support for both planned and unplanned projects. Large enterprises specialising in media buying, integrated marketing campaigns, and public relations are particularly well-suited to compete, offering innovative and effective engagement approaches. The contract encourages collaboration with the WeCare Wales team, opening up avenues for businesses capable of delivering value for money whilst managing budgets efficiently and meeting stringent communication standards. As the project's scope expands, businesses can expect further opportunities to leverage their expertise and influence the strategic direction of marketing initiatives within the public sector.

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Notice Title

Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales

Notice Description

This is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework

Lot Information

Lot 1

Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework Reference: NPS-CS-107-20 Social Care Wales's Requirements Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns. The creative partner must: - Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects. - Optimize impact and ensure value for money within the available budget. - Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print. - Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups. - Manage budget planning and oversight ensuring adherence to agreed financial parameters. - Maintain clear communication processes with the We Care Wales team. - Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data. - Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards. - Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences.. With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-158607
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158607
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Nov 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Nov 20253 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
SOCIAL CARE WALES
Contact Name
Procurement Team
Contact Email
procurement@socialcare.wales
Contact Phone
+44 3003033444

Buyer Location

Locality
CARDIFF
Postcode
CF10 1EW
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

COWSHED COMMUNICATION

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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