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Farming Connect

Llywodraeth Cymru / Welsh Government

This public procurement record has 1 release in its history.

Award

13 Jan 2026 at 00:00

OJEU - F3 - Contract Award Notice
Summary of the contracting process

The Welsh Government, operating as the buying organisation, has completed the procurement process for the delivery of the Farming Connect Programme across the region of Wales (UKL). This contract, titled "Farming Connect", falls under the 'General public services' industry category and encompasses five distinct contract Lots aimed at enhancing sustainability and competitiveness within the agricultural sector. The procurement was conducted using a restricted procedure and is now in the award stage as of 13th January 2026. The contracts were signed on 19th December 2025, marking the milestone of the contract award and moving into the active stage, with involvement from the recognised supplier "Mentera".

This tender offers significant business growth opportunities by enabling diverse firms, particularly those skilled in knowledge transfer, lifelong learning, advisory services, service centre management, and marketing, to partake in progressive developments within the farming industry. Companies specialising in these services, particularly large-scale enterprises that can handle comprehensive contracts and deliver on quality-focused objectives, are well-suited to compete and contribute to the objectives set forth by the Sustainable Farming Scheme. The focus on innovation and sustainability will cater to businesses looking to cement their presence in the agricultural sector and expand their market reach through active participation in the Welsh Government's initiative.

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Notice Information

Notice Title

Farming Connect

Notice Description

This contract was established for the delivery of the Farming Connect Programme, which aims to deliver advice on new technologies and production techniques to Welsh farmers. The aim being to enable farming families to diversify, improve business sustainability and access new markets for their products and services. The contract has been divided into five contract Lots as outlined below: Lot 1 Farming Connect Knowledge Transfer - To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. Lot 2 Farming Connect Lifelong Learning and Development - To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. Lot 3 Farming Connect Advisory Service - To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. Lot 4 Farming Connect Service Centre - To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. Lot 5 Farming Connect Marketing and Communication - To lead on the marketing and communication of all Farming Connect services.

Lot Information

Farming Connect Knowledge Transfer

To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives.

Farming Connect Lifelong Learning and Development

To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development.

Farming Connect Advisory Service

To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS.

Farming Connect Service Centre

To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme.

Farming Connect Marketing and Communication

To lead on the marketing and communication of all Farming Connect services.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-160271
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=160271
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

77 - Agricultural, forestry, horticultural, aquacultural and apicultural services

CPV Codes

77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£33,000,000 £10M-£100M

Notice Dates

Publication Date
13 Jan 20267 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
19 Dec 20258 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Llywodraeth Cymru / Welsh Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

Mentera

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN577665
    Farming Connect - This contract was established for the delivery of the Farming Connect Programme, which aims to deliver advice on new technologies and production techniques to Welsh farmers. The aim being to enable farming families to diversify, improve business sustainability and access new markets for their products and services. The contract has been divided into five contract Lots as outlined below: Lot 1 Farming Connect Knowledge Transfer - To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. Lot 2 Farming Connect Lifelong Learning and Development - To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. Lot 3 Farming Connect Advisory Service - To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. Lot 4 Farming Connect Service Centre - To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. Lot 5 Farming Connect Marketing and Communication - To lead on the marketing and communication of all Farming Connect services.

Open Contracting Data Standard (OCDS)

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