Award

Trade Development, Food Service and UKGI Programmes

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Summary of the contracting process

The procurement process led by the Welsh Government, operating as Llywodraeth Cymru, involved the Trade Development, Food Service, and UKGI Programmes. This initiative, classified under "Business and management consultancy and related services" with CPV code 79400000, was aimed at boosting the productivity and competitiveness of the Welsh food and drink industry. Located in Cardiff, with services extended to Aberystwyth, the procurement reached the award stage, with the contract signed on 2 February 2026. The total value awarded was £799,714 to the supplier, Mentera, which will deliver the outlined strategic initiatives.

This tender represents a substantial opportunity for businesses specialising in consultancy and strategic programme delivery within the food and drink sector. Enterprises with expertise in market expansion, retail and foodservice integration, and strategic growth are well suited to this contract. The project requires collaboration with existing Food Division programmes, emphasizing integration and a holistic approach to industry development, making it ideal for organisations aiming to engage deeply with sector improvement plans and those seeking to influence the trajectory of the Welsh food and drink industry positively.

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Notice Title

Trade Development, Food Service and UKGI Programmes

Notice Description

The Trade Development, Foodservice and UKGI Programmes forms part of a comprehensive suite of initiatives led by the Welsh Government to deliver on its Vision for the food and drink industry from 2021 to become more productive, profitable, and competitive.The programme offers tailored guidance, mentoring, and strategic support to help Welsh food and drink businesses scale up and access new routes to market. It supports businesses in securing listings with:Retail multiplesIndependent retailersWholesalersFoodservice and hospitality operatorsTo deliver the outcomes of the Retail and Foodservice Action Plan, the successful contractor will be expected to collaborate closely with complementary programmes within the Food Division, including:Enterprise for Success (Cywain)Skills for SuccessFood and Drink ClustersMarket InsightHelix and Food Technology CentresScale-Up and Investor Ready ProgrammesFull alignment and integration with these initiatives is essential to ensure a joined-up, impactful approach across the sector.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-161175
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=161175
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Works
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79400000 - Business and management consultancy and related services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£799,714 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
6 Feb 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
2 Feb 20263 weeks ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Frances Gillett
Contact Email
Not specified
Contact Phone
+44 3000257095

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

MENTERA

Further Information

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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