Award

Digital Marketing Framework Agreement

SCOTTISH GOVERNMENT

This public procurement record has 5 releases in its history.

AwardUpdate

06 Jul 2022 at 00:00

AwardUpdate

15 Sep 2020 at 00:00

Award

04 Aug 2017 at 00:00

TenderUpdate

10 Nov 2016 at 00:00

Tender

07 Nov 2016 at 00:00

Summary of the contracting process

The Scottish Government is conducting a tender process for the "Digital Marketing Framework Agreement," aimed at securing digital marketing services across Scotland. This initiative is classified under the services category, engaging suppliers to provide various digital marketing solutions. The procurement is currently active, with a contract period covering a total of 1,440 days and the value estimated at £10 million. The initial tender submission deadline has been set, and parties interested in applying must adhere to the specified procurement method, which entails an open procedure.

This tender presents significant opportunities for businesses specialising in digital marketing, including small and medium enterprises (SMEs) that can deliver creative and technical marketing solutions. Companies with expertise in developing engaging online content, targeted digital campaigns, and comprehensive marketing strategies would find suitability in this process. Participation could lead to sustained contracts with the Scottish Government and extend reach to various public bodies seeking to enhance their digital presence.

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Notice Title

Digital Marketing Framework Agreement

Notice Description

The Scottish Ministers wish to award a Framework Agreement for the Provision of Digital Marketing Services. The Framework will be multi-supplier with up to five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body's objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.

Lot Information

Lot 1

This Framework Agreement is for the provision of Digital Marketing Services.

Renewal: Work to renew the framework will commence within the four year period.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000464697
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL453568
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F20 - Modification Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£10,000,000 £10M-£100M
Lots Value
£10,000,000 £10M-£100M
Awards Value
Not specified
Contracts Value
£10,000,000 £10M-£100M

Notice Dates

Publication Date
6 Jul 20223 years ago
Submission Deadline
14 Dec 2016Expired
Future Notice Date
Not specified
Award Date
28 Jun 20178 years ago
Contract Period
Not specified - Not specified
Recurrence
Within 4 years

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
SCOTTISH GOVERNMENT
Contact Name
Lynda Collin, Paul Brydon, Steven Gulland
Contact Email
lynda.collin@gov.scot, paul.brydon@gov.scot, paul.packett@gov.scot, tony.cruickshank@gov.scot
Contact Phone
+44 1312440434, +44 1312443718, +44 1412420133

Buyer Location

Locality
EDINBURGH
Postcode
EH6 6QQ
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland

Local Authority
City of Edinburgh
Electoral Ward
Leith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
8
Supplier Names

CELLO SIGNAL

CELLO SIGNAL LTD (T/A 'SIGNAL

CELLO SIGNAL LTD (T/A LEITH AGENCY

DENTSU CREATIVE, A TRADING DIVISION OF DENTSU

STORM ID

THE GATE WORLDWIDE

THE UNION ADVERTISING AGENCY

WHITESPACE

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV263073
    Digital Marketing Framework Agreement - The Scottish Ministers wish to award a Framework Agreement for the Provision of Digital Marketing Services. The Framework will be multi-supplier with up to five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body's objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG291700
    Digital Marketing Framework Agreement - The Scottish Ministers wish to award a Framework Agreement for the Provision of Digital Marketing Services. The Framework will be multi-supplier with up to five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body's objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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