Award

Media Buying Framework Agreement

UNIVERSITY OF STRATHCLYDE

This public procurement record has 2 releases in its history.

Award

06 Jul 2017 at 00:00

Tender

08 Feb 2017 at 00:00

Summary of the contracting process

The University of Strathclyde is currently engaged in the procurement process for a Media Buying Framework Agreement located in Glasgow, UK. The tender is classified under the services category, specifically aimed at supporting educational marketing initiatives. This procurement process, which follows an open procedure, is complete, having been initiated on 6th July 2017, with awards having been made as of 28th June 2017. The range of services includes press campaigns, digital advertising, and online profiles, with an intended contract duration of two years and the option for two further twelve-month extensions.

This tender presents significant opportunities for businesses specialising in media buying, digital marketing, and advertising services, particularly those with experience in higher education marketing. Companies equipped to deliver targeted media campaigns with proven track records in similar projects may find this a lucrative engagement, given the requirement for strong past performance and relevant experience. With a project value amounting to £512,000, qualified bidders can leverage their expertise to grow their business within the educational sector.

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Notice Title

Media Buying Framework Agreement

Notice Description

The University of Strathclyde wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns. The range of services will include but not be limited to: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media. This requirement is for an initial 2 year period with the option of 2 twelve month extensions.

Lot Information

Lot 1

The University wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns for student recruitment.. Tenderers must meet the Universities minimum requirements stated in this Contract Notice and achieve a minimum score against each quality question, otherwise their proposal will be rejected. Bidders may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland).

Options: The University reserves the right to add additional services subject to budget approval. There are 2 one year extension options in addition to the 2 core year agreement.

Renewal: Optional 1 year extension

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000482135
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL288842
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

79341000 - Advertising services

79341400 - Advertising campaign services

79416000 - Public relations services

79600000 - Recruitment services

Notice Value(s)

Tender Value
£512,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Jul 20178 years ago
Submission Deadline
14 Mar 2017Expired
Future Notice Date
Not specified
Award Date
28 Jun 20178 years ago
Contract Period
Not specified - Not specified
Recurrence
Approximately 2 years from contract award, or 3/4 years depending on extensions

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF STRATHCLYDE
Contact Name
Denise Kyle
Contact Email
denise.kyle@strath.ac.uk
Contact Phone
+44 1415484451

Buyer Location

Locality
GLASGOW
Postcode
G4 0NT
Post Town
Glasgow
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM34 North Lanarkshire

Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North East

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB272606
    Media Buying Framework Agreement - The University of Strathclyde wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns. The range of services will include but not be limited to: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media. This requirement is for an initial 2 year period with the option of 2 twelve month extensions.
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL288842
    Media Buying Framework Agreement - The University of Strathclyde wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns. The range of services will include but not be limited to: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media. This requirement is for an initial 2 year period with the option of 2 twelve month extensions.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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