The Provision of Digital Marketing Services for City of Glasgow College

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-r6ebe6-0000544898-2019-02-20T00:00:00Z",
    "date": "2019-02-20T00:00:00Z",
    "ocid": "ocds-r6ebe6-0000544898",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-10",
            "name": "City of Glasgow College",
            "identifier": {
                "legalName": "City of Glasgow College"
            },
            "address": {
                "streetAddress": "190 Cathedral Street",
                "locality": "Glasgow",
                "region": "UKM82",
                "postalCode": "G4 0RF"
            },
            "contactPoint": {
                "email": "deborah.fagan@cityofglasgowcollege.ac.uk",
                "telephone": "+44 1413755167",
                "url": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody",
                "reviewBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.cityofglasgowcollege.ac.uk/"
            }
        },
        {
            "id": "org-2",
            "name": "City of Glasgow College",
            "identifier": {
                "legalName": "City of Glasgow College"
            },
            "address": {
                "streetAddress": "190 Cathedral Street",
                "locality": "Glasgow",
                "region": "UKM82",
                "postalCode": "G4 0RF"
            },
            "contactPoint": {
                "email": "ydalgarno@apuc-scot.ac.uk",
                "telephone": "+44 1413755167",
                "url": "http://"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.cityofglasgowcollege.ac.uk"
            }
        },
        {
            "id": "org-113",
            "name": "City of Glasgow College",
            "identifier": {
                "legalName": "City of Glasgow College"
            },
            "address": {
                "streetAddress": "190 Cathedral Street",
                "locality": "Glasgow",
                "region": "UKM82",
                "postalCode": "G4 0RF"
            },
            "contactPoint": {
                "email": "david.bovaird@cityofglasgowcollege.ac.uk",
                "telephone": "+44 1413755167"
            },
            "roles": [
                "buyer",
                "reviewBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ]
            }
        },
        {
            "id": "org-124",
            "name": "Anything is Possible",
            "identifier": {
                "legalName": "Anything is Possible"
            },
            "address": {
                "streetAddress": "34a Dyke Road",
                "locality": "Brighton",
                "region": "UKJ21",
                "postalCode": "BN1 3JB"
            },
            "contactPoint": {
                "telephone": "+44 07790585246"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "url": "http://"
            }
        }
    ],
    "buyer": {
        "name": "City of Glasgow College",
        "id": "org-113"
    },
    "tender": {
        "id": "ocds-r6ebe6-0000544898",
        "title": "The Provision of Digital Marketing Services for City of Glasgow College",
        "description": "City of Glasgow College wish to appoint an agency who will work with the Marketing Department to plan, purchase, manage and evaluate digital marketing campaigns. Digital expertise sought by the College: - PPC/Google AdWords Campaigns - Social Media Marketing - Re-marketing - SEO/SEM - Display Advertising Campaigns - Analytics",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "id": "79342000",
                        "scheme": "CPV"
                    }
                ],
                "deliveryLocation": {
                    "description": "Glasgow"
                },
                "deliveryAddresses": [
                    {
                        "region": "UKM82"
                    },
                    {
                        "region": "UKM82"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "mainProcurementCategory": "services",
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html",
        "tenderPeriod": {
            "endDate": "2018-07-09T12:00:00Z"
        },
        "documents": [
            {
                "id": "JUN321497",
                "documentType": "contractNotice",
                "title": "The Provision of Digital Marketing Services for City of Glasgow College",
                "description": "City of Glasgow College wish to appoint an agency who will work with the Marketing Department to plan, purchase, manage and evaluate digital marketing campaigns. Digital expertise sought by the College: - PPC/Google AdWords Campaigns - Social Media Marketing - Re-marketing - SEO/SEM - Display Advertising Campaigns - Analytics",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN321497",
                "format": "text/html"
            },
            {
                "id": "FEB346198",
                "documentType": "awardNotice",
                "title": "The Provision of Digital Marketing Services for City of Glasgow College",
                "description": "City of Glasgow College wish to appoint an agency who will work with the Marketing Department to plan, purchase, manage and evaluate digital marketing campaigns. Digital expertise sought by the College: - PPC/Google AdWords Campaigns - Social Media Marketing - Re-marketing - SEO/SEM - Display Advertising Campaigns - Analytics",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB346198",
                "format": "text/html"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "The objective of this tender is to appoint a single Contractor who will work with the Marketing Department to plan, purchase, manage and evaluate digital marketing campaigns. Digital expertise sought by the College: - PPC/Google AdWords Campaigns - Social Media Marketing - Re-marketing - SEO/SEM - Display Advertising Campaigns - Analytics",
                "status": "complete",
                "hasOptions": false,
                "secondStage": {
                    "minimumCandidates": 5,
                    "maximumCandidates": 5
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The initial duration of the contract will be 2 years. The College reserves the right to extend the contract for 2 further periods of 1 year."
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Quality",
                            "description": "60%"
                        },
                        {
                            "type": "price",
                            "description": "40"
                        }
                    ]
                }
            }
        ],
        "contractTerms": {
            "hasElectronicPayment": true,
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "performanceTerms": "The relevant contact will be subject to a performance management system with KPI's."
        },
        "coveredBy": [
            "GPA"
        ],
        "otherRequirements": {
            "requiresStaffNamesAndQualifications": true
        },
        "secondStage": {
            "invitationDate": "2018-08-10T00:00:00Z"
        },
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "economic",
                    "minimum": "Selection criteria as stated in the procurement documents in addition to: - ESPD (Scotland) Section IV Part B 4B.2.1. Bidders will be required to have a minimum yearly \"specific\" turnover of 50,000 GBP for the last 2 years in the business area covered by the contract. 4B.3 Where turnover information is not available for the time period requested, the bidder will be required to state the date which thy are set up or started trading. Statement for 4B.5.1-3. Insurances: It is a requirement of this contract that bidders hold or can commit to obtain prior to the commencement of any subsequently awarded contract, the types of insurance indicated below: Employer's (Compulsory) Liability Insurance = 5,000,000 GBP Public Liability Insurance = 2,000,000 GBP Product Liability Insurance = 1,000,000 GBP Q4B.6 Bidders will be required to provide 3 years audited accounts or equivalent when requested, prior to the finalisation of the envisaged award of contract. Alternatively, if the Contractor is unable to provide the required accounting information e.g. a new business without the required accounts, then they will be required to provide a bankers letter demonstrating their willingness to support the Contractors organisation over the term of the Contract. Bidders are required to confirm that they will be able to provide the required information prior to award of Contract."
                },
                {
                    "type": "technical",
                    "description": "Q4C1.2 Bidders will be required to provide 2 examples that demonstrate that they have the relevant experience to deliver the services as described in part II.2.4 of the Contract Notice. Example 1 - (50%) - the answer should include but not be limited to: - Name of Client - Contract Value - Contract Start and End Dates - Details of the Client's requirement; - The methodology undertaken to deliver the Client's requirement - How the requirement was delivered (i.e. fully in-house or through use of consortium members or sub-contractors); - What risks were assessed and how they were managed; -The outcome that was delivered against the Client's requirement/objectives; - How relationships with the customer were managed - Any added value that was provided to the project Example 2 - (50%) - the answer should include but not be limited to: - Name of Client - Contract Value - Contract Start and End Dates - Details of the Client's requirement; - The methodology undertaken to deliver the Client's requirement - How the requirement was delivered (i.e. fully in-house or through use of consortium members or sub-contractors); - What risks were assessed and how they were managed; - The outcome that was delivered against the Client's requirement/objectives; - How relationships with the customer were managed - Any added value that was provided to the project Each example should be based upon a different client and contract (i.e. the 2 examples cannot refer to the same client/contract) Each example should be limited to 3 sides of A4 using Ariel Font 12 point Bidders should provide full contact details of the key client contact for each of the examples provided above. The College may at its own discretion, prior to concluding the selection process, contact any references and/or undertake a site visit to certify the accuracy of the information provided Scoring Methodology Each Bidder response to the questions asked in relation to Technical and Professional Ability, will be objectively evaluated using the following scoring methodology: 4 - Excellent Response is completely relevant and excellent overall. The response is comprehensive, unambiguous and demonstrates thorough experience, knowledge or skills/capacity/capability relevant to providing similar services to similar clients 3 - Good Response is relevant and good. The response is sufficiently detailed to demonstrate a good amount of experience, knowledge or skills/capacity/capability relevant to providing similar services to clients 2 - Acceptable Response is relevant and acceptable. The response demonstrates broad previous experience, knowledge and skills/capacity/capability but may lack in some aspects of similarity e.g. previous experience, knowledge or skills may not be of a similar nature 1 - Poor Response is partially relevant but generally poor. The response shows some elements of relevance to the criterion but contains insufficient/limited detail or explanation to demonstrate previous relevant experience/capacity/capability 0 - Unacceptable Nil or inadequate response. Fails to demonstrate previous experience/capacity/capability relevant to this criterion"
                }
            ]
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 180
            }
        },
        "classification": {
            "id": "79342000",
            "scheme": "CPV"
        },
        "hasRecurrence": false,
        "amendments": [
            {
                "id": "amd-2",
                "description": "Amendment to Insurance Requirements Please disregard the original insurance requirements stated in the contract notice. Please see amended requirements below. New Insurances: It is a requirement of this contract that bidders hold or can commit to obtain prior to the commencement of any subsequently awarded contract, the types of insurance indicated below: Employers (Compulsory) Liability Insurance = 5,000,000 GBP Professional Indemnity Insurance = 2,000,000 GBP If the work will not be carried out in the UK, equivalent insurance cover for the country where the work will be carried out will be required and evidence will have to be provided prior to award."
            }
        ],
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        }
    },
    "language": "EN",
    "description": "(SC Ref:574149)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000544898"
        },
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000544898"
        },
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000544898"
        }
    ],
    "noticetype": "OJEU - F3 - Contract Award Notice",
    "awards": [
        {
            "id": "ocds-r6ebe6-0000544898-1",
            "suppliers": [
                {
                    "id": "org-124",
                    "name": "Anything is Possible"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "ocds-r6ebe6-0000544898-1",
            "awardID": "ocds-r6ebe6-0000544898-1",
            "status": "active",
            "value": {
                "amount": 400000,
                "currency": "GBP"
            },
            "dateSigned": "2019-02-13T00:00:00Z"
        }
    ],
    "relatedProcesses": [
        {
            "id": "1",
            "relationship": [
                "planning"
            ],
            "scheme": "EU-OJ",
            "identifier": "2018/S 107-244184"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "73",
                "measure": "bids",
                "value": 4,
                "relatedLot": "1"
            }
        ]
    }
}