Award

Promoting Orkney - PR and Media management

ORKNEY ISLANDS COUNCIL

This public procurement record has 2 releases in its history.

Summary of the contracting process

Orkney Islands Council has completed the procurement process for the contract titled "Promoting Orkney - PR and Media management." This procurement, initiated through an open tender, falls within the services industry, specifically focusing on media and public relations. It took place in Kirkwall, located in the UK, with the procurement stages concluding on June 18, 2019, when the contract was awarded. The total contract value is £27,600, and the procurement was aimed at enhancing Orkney's marketing efforts over an eight-month period.

This opportunity presents significant growth potential for businesses involved in PR and media management, particularly those specialising in digital content and tourism promotion. Companies with expertise in managing media relationships, particularly those experienced with travel arrangements and hosting visiting journalists, would be ideally suited to compete. As the project targets increasing Orkney's visibility internationally, businesses that can demonstrate innovative PR strategies and adaptability to new media inquiries will find themselves well-positioned to succeed in such exciting endeavours.

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Notice Title

Promoting Orkney - PR and Media management

Notice Description

The media and PR management contractor will work closely with the successful bidders for the other elements of this digital project and with the key sectoral groups as well as the public sector partners to attract appropriate writers to Orkney, making travel arrangements and hosting visits where appropriate, ensuring that each visitor has the widest exposure to Orkney and all it has to offer.

Lot Information

Lot 1

This contract is one element of an eight month project to develop and transition Orkney's collective marketing activity to fulfil an increasing requirement for digital media and content, enabling a step-change in the external promotion of Orkney's four key sectors - tourism, food & drink, creative industries and energy. The market for Orkney's products and services is worldwide and while increasing Orkney's digital presence is a most cost-effective way to spread Orkney's message across the globe, there remains a requirement to target TV coverage nationally and internationally and encourage press visits which will result in coverage in both traditional and digital media. Traditional press and PR work have been a feature of the Orkney Marketing programme for a number of years, but recent years have seen an increasing number of new media enquiries requiring a broader, more dedicated approach. This contract will help meet the demand to manage press visits in response to enquiries and will also include copywriting for key websites and publications for Orkney Marketing. It will include responding to media and press enquiries on a range of subjects, recognising the need to accommodate visits by instagrammers and bloggers who would then submit regular work for use by the social media management contractor. Visits which will lead to TV coverage, and international press coverage will be prioritised.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000580069
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV371577
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

79416100 - Public relations management services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
£28,000 Under £100K
Lots Value
£28,000 Under £100K
Awards Value
Not specified
Contracts Value
£27,600 Under £100K

Notice Dates

Publication Date
8 Nov 20196 years ago
Submission Deadline
25 Apr 2019Expired
Future Notice Date
Not specified
Award Date
18 Jun 20196 years ago
Contract Period
3 Feb 2020 - 30 Sep 2020 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ORKNEY ISLANDS COUNCIL
Contact Name
Denise Link
Contact Email
denise.link@orkney.gov.uk, procurement@orkney.gov.uk
Contact Phone
+44 01856873535

Buyer Location

Locality
KIRKWALL
Postcode
KW15 1NY
Post Town
Kirkwall
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM2 Highlands and Islands
Small Region (ITL 3)
TLM20 Highlands and Islands
Delivery Location
TLM65 Orkney Islands

Local Authority
Orkney Islands
Electoral Ward
Kirkwall East
Westminster Constituency
Orkney and Shetland

Supplier Information

Number of Suppliers
1
Supplier Name

DAVID FLANAGAN MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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