Award

UK Segmentation

VISITSCOTLAND

This public procurement record has 2 releases in its history.

Summary of the contracting process

The public procurement process was conducted by VisitScotland, a central purchasing body located at Ocean Point One, 94 Ocean Drive, Edinburgh. The tender titled "UK Segmentation" falls under the services category and was aimed at validating and refreshing the existing UK segmentation model. The procurement method used was an open procedure, with a tender period that ended on 28th February 2020, when bids were opened. The contract was awarded on 17th March 2020 to Union Direct, with a total value of £75,000.

This procurement presents significant opportunities for businesses in the marketing and tourism sectors, particularly those with expertise in market research and segmentation analysis. Companies that can demonstrate a strong understanding of the UK tourism landscape and possess the capacity to deliver research services would be well-suited to compete for similar contracts. The successful bidder, Union Direct, was identified as a small to medium-sized enterprise, indicating a favourable environment for SMEs in this procurement process.

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Notice Title

UK Segmentation

Notice Description

VisitScotland has appointed an agency to validate and refresh its existing UK segmentation model.

Lot Information

Lot 1

VisitScotland has appointed an agency to validate and refresh its existing UK segmentation model

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000614769
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN388148
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£75,000 Under £100K

Notice Dates

Publication Date
12 Jun 20205 years ago
Submission Deadline
28 Feb 2020Expired
Future Notice Date
Not specified
Award Date
17 Mar 20205 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
VISITSCOTLAND
Contact Name
Eileen O'Neill
Contact Email
eileen.o'neill@visitscotland.com
Contact Phone
+44 1314722222

Buyer Location

Locality
EDINBURGH
Postcode
EH6 6JH
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland

Local Authority
City of Edinburgh
Electoral Ward
Leith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

UNION DIRECT

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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