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Invitation to Tender: Social Media Coordination for Scotland + Venice 2020

Architecture & Design Scotland

This public procurement record has 1 release in its history.

Tender

27 Feb 2020 at 00:00

PCS Notice - Website Contract Notice
Summary of the contracting process

The procurement process is initiated by Architecture & Design Scotland, aimed at appointing a supplier for the project titled "Invitation to Tender: Social Media Coordination for Scotland + Venice 2020". This project falls under the services category and is set within the cultural industry, specifically related to architecture and design. Located in Edinburgh, the tender is currently in the active stage, with a closing date for submissions on 16 March 2020 at 10:00 GMT. The total budget for this contract is £3,000, and the procurement method employed is an open procedure, allowing wide participation. The successful contractor will support Scotland’s presentation at the Venice Architecture Biennale occurring in mid-2020, and the contract period is scheduled from April to June 2020.

This tender presents a significant opportunity for businesses specialising in social media strategy and engagement, particularly those with a background in promoting cultural or arts events. Suitable competitors may include social media coordinators or agencies with proven experience in campaigns that drive visitor engagement and online presence. The project offers a chance to showcase innovative approaches to attract visitors and enhance the visibility of Scotland's participation in a prestigious international event, making it ideal for firms skilled in multi-platform promotion, content creation, and audience engagement strategies.

How relevant is this notice?

Notice Information

Notice Title

Invitation to Tender: Social Media Coordination for Scotland + Venice 2020

Notice Description

Scotland will participate as a Collateral Event at the 17th International Architecture Exhibition at La Biennale di Venezia - responding to the theme of 'How Will We Live Together?'. The Project is looking to appoint a supplier to develop original approaches and suggest creative ways to attract visitors to our presentation at the Venice Architecture Biennale in 2020 predominantly through social media.

Lot Information

Lot 1

The successful supplier will develop original approaches and suggest creative ways to attract visitors to our presentation at the Venice Architecture Biennale in 2020 predominantly through social media. We are looking for a social media coordinator (or agency) with a proven track record to devise a strategy to maintain a strong online presence for the Scotland + Venice project in 2020. The role of the successful agency/individual is to create and implement online marketing strategies through social media accounts to drive content and engagement throughout the whole project. The successful supplier will also provide a clear roadmap, briefing and easy to follow guidance for the Scotland + Venice team on maintaining and implementing the strategy throughout the run of the project. The successful contractor will also create key content to support the launch of the project. Ideally you will be able to devise a campaign that can work both locally (Venice) and to a UK audience, supporting the overall messaging of the project. Responsibilities - Research audience preferences and current trends - Write guidelines for creating engaging text, image and video content - Design and create posts to sustain readers' curiosity and create interest and engagement with the Scotland + Venice project, especially in its launch phase. - Advice on and set up metrics/reports to monitor performance. - Advice on appropriate social platforms ensuring maximum effectiveness - Monitor online conversations and raise issues with A&DS if they arise. - Develop an optimal posting schedule, considering web traffic and customer engagement metrics - Support partner organisations to maximise our collective impact and collaborate with partners involved with the project to identify appropriate content. - Develop social media guidance for our staff and participants. Requirements - Proven experience as a social media coordinator/strategist - Expertise in multiple social media platforms and a strategic approach to planning content - In-depth knowledge of SEO, keyword research and Google Analytics - Ability to deliver creative content (text, image and video) - Excellent communication skills and collaborative approach with high level of attention to detail. - Experience in working to promote a cultural, visitor or similar attraction, or festival experience. Highly Desirable skills - Experience of working across multiple markets/internationally - Italian language skills

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000616130
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB381945
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
PCS Notice - Website Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£3,000 Under £100K
Lots Value
£2,500 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
27 Feb 20206 years ago
Submission Deadline
16 Mar 2020Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Apr 2020 - 30 Jun 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Architecture & Design Scotland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8DD
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland
Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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