Award

Award of Provision of Media Buying Services

UNIVERSITY OF STRATHCLYDE

This public procurement record has 1 release in its history.

Award

19 Aug 2020 at 00:00

Summary of the contracting process

The University of Strathclyde, a prominent institution in Glasgow, has completed the tender process for the provision of media buying services, primarily focusing on promoting its Strathclyde Business School. This procurement, categorised under services, was initiated through an open procedure and successfully appointed Media Minds Global Limited as the supplier. The contract, valued at £400,000, was signed on 18 August 2020. The tender highlights a commitment to delivering targeted and effective media campaigns aiming to attract international students, particularly from China, for various academic programmes.

This opportunity presents significant potential for growth for businesses engaged in media buying and digital advertising services. Companies with expertise in executing comprehensive press campaigns, online profiles, and digital advertising across various platforms would be particularly well-suited to compete for similar contracts in the education sector. The competitive landscape is conducive to SMEs, given the high volume of bids submitted for this tender, showcasing a strong interest from agile companies looking to expand their footprint in media services for academic institutions.

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Notice Title

Award of Provision of Media Buying Services

Notice Description

The University of Strathclyde is now Scotland's third largest university, and one of the largest in the UK, with a world-wide reputation for its teaching and research. The University comprises four faculties -HASS, Science, Engineering and Business School- and has a total student population of around 20,000. The University of Strathclyde wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media campaigns. Primarily, however for the triple accredited Strathclyde Business School. The range of services across the University have in the past included: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media.

Lot Information

Lot 1

Strathclyde Business School (SBS) wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media buying services for a range of courses including MBA, Postgraduate and Undergraduate degrees. Such services include, but are not limited to press campaigns; press supplements; online profiles; digital advertising platforms; search engine advertising and associated advertising options for social media. SBS aim to appoint a media buying partner who has influence in international markets to attract students from China and other international countries.

Options: The Contracting Authority reserves the right to request additional deliveries by the successful tenderer either intended as partial replacement of the supplies or installations or as the extension of existing supplies or installations. The Contracting Authority may at its sole discretion exercise this option.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000627979
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG392955
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£400,000 £100K-£500K

Notice Dates

Publication Date
19 Aug 20205 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Aug 20205 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF STRATHCLYDE
Contact Name
Sharon Griffin
Contact Email
procurement.enquiries@strath.ac.uk
Contact Phone
+44 1415484281

Buyer Location

Locality
GLASGOW
Postcode
G1 1QE
Post Town
Glasgow
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City

Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North East

Supplier Information

Number of Suppliers
1
Supplier Name

MEDIA MINDS GLOBAL

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG392955
    Award of Provision of Media Buying Services - The University of Strathclyde is now Scotland's third largest university, and one of the largest in the UK, with a world-wide reputation for its teaching and research. The University comprises four faculties -HASS, Science, Engineering and Business School- and has a total student population of around 20,000. The University of Strathclyde wishes to appoint a media buying partner to deliver a targeted, effective and customer-responsive media campaigns. Primarily, however for the triple accredited Strathclyde Business School. The range of services across the University have in the past included: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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