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Quality Meat Scotland - Provision of Consumer PR Services

Quality Meat Scotland

This public procurement record has 3 releases in its history.

Award

09 Jun 2021 at 01:00

OJEU - F3 - Contract Award Notice
TenderUpdate

21 Dec 2020 at 00:00

OJEU - F14 - Corrigendum
Tender

24 Nov 2020 at 00:00

OJEU - F2 - Contract Notice
Summary of the contracting process

Quality Meat Scotland is seeking to appoint a PR agency for the "Provision of Consumer PR Services." This procurement falls under the services category and is classified as a selective tender, employing a restricted procedure. The agency's role will include delivering consumer campaigns and managing press office duties, particularly for the seasonal campaign 'Make It'. The procurement stage is currently complete, with the contract awarded to Weber Shandwick for a total value of £540,000. Key dates include the submission deadline on 24 December 2020 and the contract signing date on 8 June 2021, all taking place in Ingliston, UK.

This contract presents significant growth opportunities for businesses specialising in public relations, particularly those experienced in consumer engagement and brand management within the food industry. Companies that excel in campaign strategy, influencer partnerships, and media relations will find this tender particularly relevant. The successful agency will engage with various marketing and communication strategies for Quality Meat Scotland’s three key brands: Scotch Beef PGI, Scotch Lamb PGI, and Specially Selected Pork. This contract allows for future expansions, with renewal opportunities available, making it a strategic target for firms aiming to grow their presence in the PR sector.

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Notice Information

Notice Title

Quality Meat Scotland - Provision of Consumer PR Services

Notice Description

QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.

Lot Information

Lot 1

QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for 'Make It' to include but not limited to: Influencers (micro and macro) Recipe placement Opinion pieces Partnerships e.g. with restaurants, itison, food brands etc Sponsorship Stunts/events Broadcast In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering: Ongoing relations with media outlets, journalists and personalities that resonate with our target audiences Seeking opportunities that support our brands Horizon scanning for reputational risks within the consumer landscape Crisis management working in conjunction with our Industry & Corporate PR to ensure our reputation is protected within the consumer landscape Communicating the positive work of our in-house teams to consumers covering: Health & Education Industry Development Brands Integrity To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS' Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.

Renewal: yearly for a maximum of 3 consecutive years

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000636994
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN417630
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£540,000 £500K-£1M
Lots Value
£540,000 £500K-£1M
Awards Value
Not specified
Contracts Value
£540,000 £500K-£1M

Notice Dates

Publication Date
9 Jun 20215 years ago
Submission Deadline
24 Dec 2020Expired
Future Notice Date
Not specified
Award Date
8 Jun 20215 years ago
Contract Period
Not specified - Not specified
Recurrence
16 weeks prior to current contract ending

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Quality Meat Scotland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
INGLISTON
Postcode
EH28 8NZ
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh
Local Authority
City of Edinburgh
Electoral Ward
Almond
Westminster Constituency
Edinburgh West

Supplier Information

Number of Suppliers
1
Supplier Name

Weber Shandwick

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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