D3 Tenders | LIT0666 Data Lab PR & Marketing

Notice Information

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Notice Title

LIT0666 Data Lab PR & Marketing

Notice Description

- This procurement is for a Framework Agreement for the Data Lab of University of Edinburgh. - The Framework Agreement is for 34 months from June 2021 to March 2024. The requirement is for a Marketing and PR agency that fully understand the current Data and AI landscape to provide Marketing and PR services including Public Affairs services and strategic advice. Expert Marketing and PR provision will enhance our reputation as a leader in the Scottish Data and AI landscape and help us increase our reach and influence to Scottish businesses. The Supplier must be extremely knowledgeable in the business areas the Data Lab is active in and possess a thorough understanding of the scope of Data Science as a cross-industry enabler. They must also therefore recognise when the Data Lab could have PR opportunities or comment on topical and news issues. Some key areas to cover through PR:- - Thought leadership - lead the discussion on the applications of Data Science and AI to benefit Scotland's education and business sector and to position Data use in Scotland as a world leader. - The Data Lab's activities and achievements - including case studies and impact stories. - Skills and training - Promotion of our skills programme such as the growth of the MSc programme and its impact. - DataFest - PR activity to position it as a leading event Internationally and to drive ticket sales. - One-to-Many case studies - Advice on how can we build on case studies involving various partners. Map the Data Lab customer journey and the many and various ways in which we can help. - Position ourselves as a catalyst to attract other funding sources (e.g. Innovate UK, etc.)

Lot Information

Lot 1

This procurement is for a Framework Agreement for the Data Lab of the University of Edinburgh. The Framework Agreement is for 34 months from June 2021 to March 2024. The requirement is for a Marketing and PR agency with a comprehensive understanding of the current Data and AI landscape to provide Marketing and PR services including Public Affairs services and strategic advice.The appointed supplier will have the necessary expertise to enhance our reputation as a leader in the Scottish Data and AI landscape and help us increase our reach and influence to Scottish businesses. PR Requirements:- The Data Lab requires a specialist agency that is able to advise and provide ongoing support with communicating its messages, potential benefits and achievements to its key audiences, through media and other communications channels. Agency Requirements:- - Upfront advice on the appropriate strategy to maximise use of our resources and get our messages out effectively to our target audience. - Ongoing media relation's activity to connect the Data Lab to relevant media outlets across Scotland. - Proactive and reactive account management. - Help with drawing up a register of communications risks and planned responses (in addition to ad hoc crisis PR if required). - The Supplier Account Manager must to be extremely knowledgeable in the business areas the Data Lab is active in and possess a thorough understanding of the scope of Data Science as a cross-industry enabler. They must also therefore recognise when the Data Lab could have PR opportunities or comment on topical and news issues.We would require a monthly meeting where the Supplier Account Manager would be briefed about our upcoming activities, and propose ideas for the appropriate PR and Marketing. - This would be in addition to an on-going communication via email and phone to notify the Data Lab of short-term PR opportunities. Some key areas to cover through PR:- - Thought leadership - lead the discussion on the applications of Data Science and AI to benefit Scotland's education and business sector and to position Data use in Scotland as a world leader. - The Data Lab's activities and achievements - including case studies and impact stories. - Skills and training - Promotion of our skills programme such as the growth of the MSc programme and its impact. - DataFest - PR activity to position it as a leading event Internationally and to drive ticket sales. - One-to-Many case studies - Advice on how can we build on case studies involving various partners. Map the Data Lab customer journey and the many and various ways in which we can help. - Position ourselves as a catalyst to attract other funding sources (e.g. Innovate UK, etc.). Any applicants should have wide ranging knowledge of the current Data and AI within Scotland and elsewhere.

Notice Details

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Publication & Lifecycle

Open Contracting ID: ocds-r6ebe6-0000645308
Publication Source: Public Contracts Scotland
Latest Notice: https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR408543
Current Stage: Planning
All Stages: Planning

Procurement Classification

Notice Type: PCS Notice - Website Prior Information Notice
Procurement Type: Framework
Procurement Category: Services
Procurement Method: Not Specified
Procurement Method Details: Not specified
Tender Suitability: Not specified
Awardee Scale: Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions: 79 - Business services: law, marketing, consulting, recruitment, printing and security
CPV Codes: 79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value: £165,000 £100K-£500K
Lots Value: Not specified
Awards Value: Not specified
Contracts Value: Not specified

Notice Dates

Publication Date: 3 Mar 20215 years ago
Submission Deadline: Not specified
Future Notice Date: 9 Apr 2021Expired
Award Date: Not specified
Contract Period: Not specified - Not specified
Recurrence: Not specified

Notice Status

Tender Status: Planned
Lots Status: Planned
Awards Status: Not Specified
Contracts Status: Not Specified

Buyer & Supplier

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Contracting Authority (Buyer)

Main Buyer: UNIVERSITY OF EDINBURGH
Contact Name: Available with D3 Tenders Premium →
Contact Email: Available with D3 Tenders Premium →
Contact Phone: Available with D3 Tenders Premium →

Buyer Location

Locality: EDINBURGH
Postcode: EH1 1HT
Post Town: Edinburgh
Country: Scotland
Major Region (ITL 1): TLM Scotland
Basic Region (ITL 2): TLM1 East Central Scotland
Small Region (ITL 3): TLM13 City of Edinburgh
Delivery Location: TLM75 City of Edinburgh
Local Authority: City of Edinburgh
Electoral Ward: City Centre
Westminster Constituency: Edinburgh East and Musselburgh

Further Information

Notice Documents

https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR408543
LIT0666 Data Lab PR & Marketing - - This procurement is for a Framework Agreement for the Data Lab of University of Edinburgh. - The Framework Agreement is for 34 months from June 2021 to March 2024. The requirement is for a Marketing and PR agency that fully understand the current Data and AI landscape to provide Marketing and PR services including Public Affairs services and strategic advice. Expert Marketing and PR provision will enhance our reputation as a leader in the Scottish Data and AI landscape and help us increase our reach and influence to Scottish businesses. The Supplier must be extremely knowledgeable in the business areas the Data Lab is active in and possess a thorough understanding of the scope of Data Science as a cross-industry enabler. They must also therefore recognise when the Data Lab could have PR opportunities or comment on topical and news issues. Some key areas to cover through PR:- - Thought leadership - lead the discussion on the applications of Data Science and AI to benefit Scotland's education and business sector and to position Data use in Scotland as a world leader. - The Data Lab's activities and achievements - including case studies and impact stories. - Skills and training - Promotion of our skills programme such as the growth of the MSc programme and its impact. - DataFest - PR activity to position it as a leading event Internationally and to drive ticket sales. - One-to-Many case studies - Advice on how can we build on case studies involving various partners. Map the Data Lab customer journey and the many and various ways in which we can help. - Position ourselves as a catalyst to attract other funding sources (e.g. Innovate UK, etc.)

Notice URLs

Open Contracting Data Standard (OCDS)

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