Award

Quality Meat Scotland - Provision of Consumer Social Media Services

QMS

This public procurement record has 2 releases in its history.

Award

08 Jun 2021 at 00:00

Tender

03 Mar 2021 at 00:00

Summary of the contracting process

Quality Meat Scotland (QMS), situated in Newbridge, seeks to appoint a Social Media agency to manage its consumer social media activities, e-newsletters, and influencer management. This contract, valued at £420,000, was awarded on 3rd June 2021 under a restricted procedure as part of a selective procurement method. The procurement process is currently in the Award stage, with its associated tender period concluding on 2nd April 2021. The primary industry category for this tender is services, specifically for social media management, targeting the locality of Scotland.

This tender offers significant opportunities for businesses in the digital marketing and social media sectors, particularly for small and medium-sized enterprises (SMEs) capable of delivering high-quality consumer engagement strategies. Candidates with expertise in content creation, community management, and influencer outreach would be particularly well-suited to compete. Successful bidders will have the chance to partner closely with QMS's marketing team to enhance the promotion of Scotland's premium meat brands, creating long-term business relationships within the evolving landscape of digital consumer engagement.

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Notice Title

Quality Meat Scotland - Provision of Consumer Social Media Services

Notice Description

QMS Seeks to appoint a Social Media agency to deliver consumer social media activity, enewsletters and influencer management.

Lot Information

Lot 1

QMS now seeks to appoint a consumer Social Media agency to deliver the ongoing social and enewsletter strategy which will tie into wider campaigns but also use an always on strategy to consistently push out key brand messages. Ongoing activity will include but not be limited to: Creation of a monthly content plan including ideation, content creation and execution A boosting strategy for all content Community management Monthly social listening to monitor trends and shape content eNewsletter send outs (currently one per month) Regular reporting on all activity Additional campaign activity could include: Campaign amplification activity when required eg. additional paid advertising, content creation, etc. In addition, QMS requires its Social Media agency to manage an ongoing Grassroot Influencers program, as a front line between the influencers and QMS with a remit covering: Ongoing relations with QMS's community of 'steakholders' Outreach and liaison with up to 10 influencers per month to execute content for QMS Idea generation of monthly tasks for the influencers. Organisation of product send outs using QMS preapproved suppliers e.g. butchers Monitoring and reporting of all activity. To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of social media strategies and work in partnership with QMS' Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.

Renewal: yearly for a maximum of 3 consecutive years

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000646245
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN417592
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£420,000 £100K-£500K
Lots Value
£420,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£420,000 £100K-£500K

Notice Dates

Publication Date
8 Jun 20214 years ago
Submission Deadline
2 Apr 2021Expired
Future Notice Date
Not specified
Award Date
3 Jun 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
16 weeks prior to current contract ending

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
QMS
Contact Name
Frances Hamilton
Contact Email
fhamilton@qmscotland.co.uk
Contact Phone
+44 7739900653

Buyer Location

Locality
NEWBRIDGE
Postcode
EH28 8NZ
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh

Local Authority
City of Edinburgh
Electoral Ward
Almond
Westminster Constituency
Edinburgh West

Supplier Information

Number of Suppliers
1
Supplier Name

SUNSHINE COMMUNUICATIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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