Award

User Experience Tool

VISITSCOTLAND

This public procurement record has 2 releases in its history.

Summary of the contracting process

The procurement process is led by VisitScotland, which is seeking a suitably qualified supplier for the "User Experience Tool" project in the tourism industry. This contract, with a value of £67,500, is currently in the active stage, having a tender period that ended on 31 March 2021, with the award period commencing on 1 April 2021. The project is intended to enhance user experience and improve website conversions. The geographical focus for the delivery is the UK, particularly Edinburgh, where VisitScotland is headquartered at Ocean Point One on Ocean Drive.

This tender presents a significant opportunity for businesses specialising in user experience design, digital marketing services, and web analytics. Small to medium enterprises (SMEs), particularly those with proven experience in delivering similar tools for tourism or related sectors, would be well-suited to compete for this contract. The procurement process follows an open procedure, encouraging various bids, including electronic submissions, and highlighting the potential for business growth within the vibrant tourism sector in Scotland.

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Notice Title

User Experience Tool

Notice Description

VisitScotland is awarding to a suitably qualified supplier to provide a tool which will give us the capability to draw out actionable insight that can be used to improve (a) user's experience of our websites and (b) drive uplift in conversions.

Lot Information

Lot 1

VisitScotland is awarding a suitably qualified supplier to provide a tool which will give us the capability to draw out actionable insight that can be used to improve (a) user's experience of our websites and (b) drive uplift in conversions.

Renewal: The contract will be awarded for 24 months with an option to extend by a further 12 months.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000647101
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY413545
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72260000 - Software-related services

Notice Value(s)

Tender Value
£67,500 Under £100K
Lots Value
£67,500 Under £100K
Awards Value
Not specified
Contracts Value
£62,100 Under £100K

Notice Dates

Publication Date
3 May 20214 years ago
Submission Deadline
31 Mar 2021Expired
Future Notice Date
Not specified
Award Date
30 Apr 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
If still required this service will be re-tendered in early 2023/2024 depending on utilisation of extension period.

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
VISITSCOTLAND
Contact Name
Not specified
Contact Email
eileen.o'neill@visitscotland.com, rory.hewitt@visitscotland.com
Contact Phone
+44 1314722222

Buyer Location

Locality
EDINBURGH
Postcode
EH6 6JH
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland

Local Authority
City of Edinburgh
Electoral Ward
Leith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

DECIBEL INSIGHT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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