Award

Search Engine Optimisation

VISITSCOTLAND

This public procurement record has 2 releases in its history.

Award

02 May 2022 at 00:00

Tender

16 Dec 2021 at 00:00

Summary of the contracting process

VisitScotland, located in Edinburgh, has recently completed a tender process for the provision of Search Engine Optimisation (SEO) services aimed at enhancing their online presence through the website https://www.visitscotland.com. This procurement, which falls under the services category within the Marketing/Tourism industry, employed an open procedure allowing broader participation. The contract was valued at £600,000 and was signed on 19 April 2022. The procurement involved a competitive selection of suppliers, with a total of four bids received, three of which were from small and medium-sized enterprises (SMEs).

This tender offers significant growth opportunities for businesses specialising in SEO and digital marketing services, particularly those that can demonstrate both technical proficiency and competitive pricing. Suppliers positioned effectively in the market, especially SMEs, are encouraged to engage in future tenders by VisitScotland to leverage potential contract renewals as the contract period includes options for extension. Companies with a proven track record in enhancing website visibility and an understanding of the tourism sector will be particularly well-suited to compete.

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Notice Title

Search Engine Optimisation

Notice Description

VisitScotland has appointed a supplier of SEO services for https://www.visitscotland.com

Lot Information

Lot 1

VisitScotland has appointed a supplier of SEO services for https://www.visitscotland.com

Renewal: 2 x 12 month renewals

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000677507
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY447289
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72414000 - Web search engine providers

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£600,000 £500K-£1M

Notice Dates

Publication Date
2 May 20223 years ago
Submission Deadline
28 Jan 2022Expired
Future Notice Date
Not specified
Award Date
19 Apr 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
36 months

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
VISITSCOTLAND
Contact Name
Eileen O'Neill
Contact Email
eileen.o'neill@visitscotland.com
Contact Phone
+44 1415664017

Buyer Location

Locality
EDINBURGH
Postcode
EH6 6JH
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland

Local Authority
City of Edinburgh
Electoral Ward
Leith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

YARD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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