Award

The Provision of Media Buying Services

UNIVERSITY OF STRATHCLYDE

This public procurement record has 2 releases in its history.

Award

19 Jan 2023 at 00:00

Tender

28 Jun 2022 at 00:00

Summary of the contracting process

The University of Strathclyde, acting as the buyer, is seeking to procure media buying services. The procurement process is at the tender stage with an award already made. The title of the tender is "The Provision of Media Buying Services" under the services category. The University is located in Glasgow, UK, and the procurement method used is an open procedure. The key details include a contract value of £2,480,000. The deadline for submissions was on 28th July 2022, with the contract signed on 10th January 2023.

This tender presents an opportunity for media agencies specializing in strategic media consultancy and buying services. Businesses with expertise in delivering targeted and high-quality media campaigns would be well-suited to compete. Specifically, agencies with experience in global marketing targeting diverse international student demographics, including regions like China, Thailand, USA, and Germany, would find this tender appealing. The University requires digital marketing expertise to manage various channels for better campaign effectiveness and lead generation.

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Notice Title

The Provision of Media Buying Services

Notice Description

The University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents.

Lot Information

Lot 1

The University of Strathclyde requires a Media Buying Agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculty's strategic intents. The appointed media buying partner will be required to deliver targeted, effective and customer-responsive media campaigns. Campaigns which are scheduled to generate high quality leads that the universities marketing and communications teams can convert into applicants. Campaigns are required to have a global reach and target a multifaceted, international student demographic targeted to areas which include but are not limited to China, Thailand, USA, Germany. The services required included but are not limited to strategic media advice on sector insights, media scheduling (including placement, negotiating rates and coordination with the central and other faculty teams) advising on partnerships/sponsorship opportunities, evaluation of number of leads generated, best copy, regular adjustments to the advertising to gain the best yield, press campaigns, press supplements, search engine advice, online recruitment profiles, Associated advertising options for social media, paid for sponsored advert, boosts, lead generation. The contracted supplier must have digital marketing expertise and services across channels that cannot currently be managed in-house.

Renewal: At solely the University's discretion, this contract can be extended for two periods of up to 12 months.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000696883
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN469029
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£2,480,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£2,480,000 £1M-£10M

Notice Dates

Publication Date
19 Jan 20233 years ago
Submission Deadline
28 Jul 2022Expired
Future Notice Date
Not specified
Award Date
10 Jan 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF STRATHCLYDE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G1 1QE
Post Town
Glasgow
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City

Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North East

Supplier Information

Number of Suppliers
1
Supplier Name

PENNA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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