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The Provision of Search Engine Optimisation (SEO) Agency Services

Heriot-Watt University

This public procurement record has 2 releases in its history.

Award

07 Feb 2023 at 00:00

OJEU - F3 - Contract Award Notice
Tender

28 Jul 2022 at 01:00

OJEU - F2 - Contract Notice
Summary of the contracting process

Heriot-Watt University in Edinburgh, UK, conducted a procurement process for the provision of Search Engine Optimisation (SEO) Agency Services. The university aimed to enhance its digital experience for students, alumni, and partners. The procurement method was a "selective" process under the services category. The tender had a total value of £700,000 and the deadline for submission was August 31, 2022. The contracting authority was seeking to establish a long-term agreement for these services, indicating opportunities for businesses in the SEO and digital marketing sectors to compete.

This tender by Heriot-Watt University offers business growth prospects for SEO agencies and digital marketing firms. Companies with expertise in digital experience enhancement, SEO strategies, and online marketing campaigns are well-suited to participate. The University's procurement process involved rigorous tender requirements, including financial standing checks, insurance obligations, and past project experience evaluation. Successful bidders were expected to demonstrate compliance with various legal and financial standards. Businesses interested in this tender should focus on showcasing their capabilities in delivering digital solutions and meeting the specified criteria to secure the contract.

How relevant is this notice?

Notice Information

Notice Title

The Provision of Search Engine Optimisation (SEO) Agency Services

Notice Description

The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.

Lot Information

Lot 1

3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets.. Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.

Renewal: The University reserves the right to extend the Agreement for a further 12 months period, subject to satisfactory performance and continuation of the University's requirements

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000701659
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB470583
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£700,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£400,000 £100K-£500K

Notice Dates

Publication Date
7 Feb 20233 years ago
Submission Deadline
31 Aug 2022Expired
Future Notice Date
Not specified
Award Date
30 Jan 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Heriot-Watt University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICCARTON, EDINBURGH
Postcode
EH14 4AP
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh
Local Authority
City of Edinburgh
Electoral Ward
Pentland Hills
Westminster Constituency
Edinburgh South West

Supplier Information

Number of Suppliers
1
Supplier Name

The SEO Works LTD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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