Notice Information
Notice Title
Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose
Notice Description
Crown Estate Scotland is seeking to procure the services of a consultant or agency (Marketing, Communications and Engagement consultancy firm) to deliver these objectives over an initial one-year period, with up to two optional extensions of up to 12 months each, based on a pro-rata equivalent of the rates submitted
Lot Information
Lot 1
The provider will be asked to: - Meet with us to discuss the objectives and potential approaches, to ensure that a clear, shared vision is established at the outset of the project - Work with the established Montrose ZeroFour brand identity - Create and deliver a communications strategy to fulfil our objectives for the site, covering: - Refinement of key messages - Design and delivery of a multi-channel campaign to promote Montrose ZeroFour, which will include: - Media relations including releases (with an expectation of 6-12 per year) and dealing with reactive queries in liaison with the Crown Estate Scotland in-house team - Maintaining and developing the ZeroFour website (an Umbraco site) - Operating ZeroFour Social Media (see ITT) - Arranging and running events as required - Building and enhancing the reach of the development's Social Media - Creating and delivering social media content - Curating relevant social media content for resharing - Targeting promotions to critical stakeholders and influencers - Attracting new followers from those target groups, and encouraging their interaction with posts - Creation, management and delivery of regular (one newsletter, 6 or 8 week frequency) direct email updates - Collaboration with local authorities, including joint marketing activities - Assisting the project team with community engagement initiatives - Devising - Advertising - Creation of materials - Liaison with stakeholders - Handling of inbound queries from press, officials and the public, including: - Staffing of social media inboxes - Management of mailboxes - Creating and maintaining internal and external FAQs - Creating and maintaining stakeholder list tracking contact We anticipate an average resource requirement of 1.25 days per week to cover these items, with events billed separately, based on their individual requirements.
Options: The contract will run for an initial one-year period from 16 January 2023, with up to two optional extensions of up to 12 months each (based on a pro-rata equivalent of the submitted rates) at the sole discretion of Crown Estate Scotland and subject to satisfactory performance, available funding, strategic fit with the priorities of Crown Estate Scotland, and changing requirements of the ZeroFour project. After this time, a further procurement will be conducted to support our requirements over the longer term.
Renewal: Initial one-year period from 16 January 2023, with up to two optional extensions of up to 12 months each.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-r6ebe6-0000711842
- Publication Source
- Public Contracts Scotland
- Latest Notice
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468003
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- PCS Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79342000 - Marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £150,000 £100K-£500K
- Lots Value
- £150,000 £100K-£500K
- Awards Value
- Not specified
- Contracts Value
- £134,400 £100K-£500K
Notice Dates
- Publication Date
- 6 Jan 20233 years ago
- Submission Deadline
- 2 Dec 2022Expired
- Future Notice Date
- Not specified
- Award Date
- 4 Jan 20233 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- After the contract duration, if the services are still required, a further procurement will be conducted to support our requirements over the longer term and reflecting the changing nature of these requirements depending on the phase of the project.
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- CROWN ESTATE SCOTLAND
- Contact Name
- Maurice McTeague
- Contact Email
- maurice.mcteague@crownestatescotland.com
- Contact Phone
- +44 1314607657
Buyer Location
- Locality
- EDINBURGH
- Postcode
- EH3 9GL
- Post Town
- Edinburgh
- Country
- Scotland
-
- Major Region (ITL 1)
- TLM Scotland
- Basic Region (ITL 2)
- TLM1 East Central Scotland
- Small Region (ITL 3)
- TLM13 City of Edinburgh
- Delivery Location
- TLM Scotland
-
- Local Authority
- City of Edinburgh
- Electoral Ward
- City Centre
- Westminster Constituency
- Edinburgh East and Musselburgh
Further Information
Notice Documents
-
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT462996&idx=1
31st October 2022 - Invitation to Tender -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT462996&idx=2
31st October 2022 - Crown Estate Scotland Related Policies -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=OCT462996&idx=3
31st October 2022 - ZeroFour Site Information -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=OCT462996
Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose - Crown Estate Scotland is seeking to procure the services of a consultant or agency (Marketing, Communications and Engagement consultancy firm) to deliver these objectives over an initial one-year period, with up to two optional extensions of up to 12 months each, based on a pro-rata equivalent of the rates submitted -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468003
Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose - Crown Estate Scotland is seeking to procure the services of a consultant or agency (Marketing, Communications and Engagement consultancy firm) to deliver these objectives over an initial one-year period, with up to two optional extensions of up to 12 months each, based on a pro-rata equivalent of the rates submitted
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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