Award

Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose

CROWN ESTATE SCOTLAND

This public procurement record has 2 releases in its history.

Summary of the contracting process

The Crown Estate Scotland is currently seeking Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose. The procurement process, initiated on October 31, 2022, is in the active stage. The specified industry category is services, and the procurement method is an open procedure. The buying organisation, Crown Estate Scotland, is based in Edinburgh, UK. The tender is for an initial one-year period with the possibility of two extensions of up to 12 months each, with a contract value of £150,000 GBP. The main tasks include creating and delivering a communications strategy, managing social media, organising events, and collaborating with local authorities.

This tender presents an opportunity for small and medium-sized businesses in the marketing and communications sector to participate in providing services to Crown Estate Scotland. The contract duration starts on January 16, 2023, subject to renewal based on performance and project requirements. Businesses proficient in media relations, social media management, event planning, and community engagement would be well-suited to compete for this opportunity. The tender period closes on December 2, 2022, so interested businesses should prepare their bids accordingly for this high-profile project.

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Notice Title

Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose

Notice Description

Crown Estate Scotland is seeking to procure the services of a consultant or agency (Marketing, Communications and Engagement consultancy firm) to deliver these objectives over an initial one-year period, with up to two optional extensions of up to 12 months each, based on a pro-rata equivalent of the rates submitted

Lot Information

Lot 1

The provider will be asked to: - Meet with us to discuss the objectives and potential approaches, to ensure that a clear, shared vision is established at the outset of the project - Work with the established Montrose ZeroFour brand identity - Create and deliver a communications strategy to fulfil our objectives for the site, covering: - Refinement of key messages - Design and delivery of a multi-channel campaign to promote Montrose ZeroFour, which will include: - Media relations including releases (with an expectation of 6-12 per year) and dealing with reactive queries in liaison with the Crown Estate Scotland in-house team - Maintaining and developing the ZeroFour website (an Umbraco site) - Operating ZeroFour Social Media (see ITT) - Arranging and running events as required - Building and enhancing the reach of the development's Social Media - Creating and delivering social media content - Curating relevant social media content for resharing - Targeting promotions to critical stakeholders and influencers - Attracting new followers from those target groups, and encouraging their interaction with posts - Creation, management and delivery of regular (one newsletter, 6 or 8 week frequency) direct email updates - Collaboration with local authorities, including joint marketing activities - Assisting the project team with community engagement initiatives - Devising - Advertising - Creation of materials - Liaison with stakeholders - Handling of inbound queries from press, officials and the public, including: - Staffing of social media inboxes - Management of mailboxes - Creating and maintaining internal and external FAQs - Creating and maintaining stakeholder list tracking contact We anticipate an average resource requirement of 1.25 days per week to cover these items, with events billed separately, based on their individual requirements.

Options: The contract will run for an initial one-year period from 16 January 2023, with up to two optional extensions of up to 12 months each (based on a pro-rata equivalent of the submitted rates) at the sole discretion of Crown Estate Scotland and subject to satisfactory performance, available funding, strategic fit with the priorities of Crown Estate Scotland, and changing requirements of the ZeroFour project. After this time, a further procurement will be conducted to support our requirements over the longer term.

Renewal: Initial one-year period from 16 January 2023, with up to two optional extensions of up to 12 months each.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000711842
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN468003
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
£150,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£134,400 £100K-£500K

Notice Dates

Publication Date
6 Jan 20233 years ago
Submission Deadline
2 Dec 2022Expired
Future Notice Date
Not specified
Award Date
4 Jan 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
After the contract duration, if the services are still required, a further procurement will be conducted to support our requirements over the longer term and reflecting the changing nature of these requirements depending on the phase of the project.

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CROWN ESTATE SCOTLAND
Contact Name
Maurice McTeague
Contact Email
maurice.mcteague@crownestatescotland.com
Contact Phone
+44 1314607657

Buyer Location

Locality
EDINBURGH
Postcode
EH3 9GL
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland

Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

REPRESENT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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